Star quarterback “retires” for a day in order to enjoy the open-air exhilaration, stability and control of the Can-Am Spyder
Valcourt, Québec, May 21, 2014– Professional football star quarterback Drew Brees recently found the ultimate contract loophole to experience the ultimate ride as he “retired” for one day for the exhilaration, stability, and control of the Can-Am Spyder.
Brees goes the extra mile to ride the Can-Am Spyder with an innovative and highly entertaining work-around to his professional contract restrictions, all captured in a video online at CanAmSpyder.com and featured in a national ad campaign launching in May.
“The Can-Am Spyder is awesome because you can get the rush of open air riding while the Y-frame design and seven automotive technologies give a ton of stability and control,” said Brees.
In addition to Brees’ video, BRP and the quarterback are teaming up to give one lucky winner an all-expenses paid trip to a pro football game in New Orleans where Brees will personally meet and greet the winner. The contest is run on the official until August 31. Fans can also visit a local dealer to enter the contest.
“Thousands of our Can-Am Spyder riders have experienced its exhilarating open-air ride while enjoying its stability and control, and we are very pleased to count Drew Brees as another who has experienced the excitement of the Can-Am Spyder,” said Tom Riley, director, Global Marketing for Can-Am Spyder.
This highly entertaining video and ad campaign starring Drew Brees is the latest release in a new, innovative high profile campaign showing the exhilaration, stability and control of the Can-am Spyder. Drew Brees joins Mark Messier, NHL Hall of Famer and six-time Stanley Cup Champion, and Danica Patrick, stock car racer, whose own Can-Am Spyder rides have been featured in videos available to view now.
Combining a Y-frame design with seven state-of-the-art automobile technologies and Rotax engine, the Can-Am Spyder delivers riders the incredible exhilaration of open-air, open-road riding with a greater sense of stability, control and confidence. Released in 2007, the Can-Am Spyder includes three distinct platforms. The Spyder RS sport line represents the machine for the rider who has a passion for a vehicle as stunning through the curves as it is to the eye. The sport-touring line represents the optimum combination of comfort and sportiness with the Spyder ST, and the touring new Spyder RT line that comes in 2014 with a completely new Rotax 1330 ACE in-line triple engine mated to a new six-speed transmission (available in manual and semi-automatic versions) to deliver the ultimate in touring performance and comfort.
About BRP BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-am roadsters, Evinrude outboard engines and Rotax engines for karts, motorcycles and recreational aircraft as well as inboard jet propulsion systems for boats. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide.