MyBuys Accelerates Advertising Growth with Four Senior Executive Hires

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Redwood City, CA— January 19, 2011—MyBuys, the leading provider of personalization for multi-channel retailers, today announced four key executive hires to propel its online advertising business aggressively.

As part of its sales growth plan, MyBuys recently added the following internet advertising executives to the team to drive the rapid growth of its media business, including:

• Glenn Fishback, Senior Vice President of Advertising
• John DiSarlo, Vice President of Enterprise Sales
• Eleanor Duff, Vice President of Advertising Operations
• Tony Yi, Vice President of Advertising Sales

These executives bring a combined 100 plus years sales and industry experience to MyBuys.

“MyBuys is the leader in personalizing web merchandising and email remarketing and has the deepest profiles on consumer shopping behavior, and our clients are experiencing tremendous lift from targeting people individually. These leaders will drive our unique and predictive, display advertising offering to become the leading remarketing services, and in a short period of time, we’ve delivered 4 times greater engagement than other retargeters,” said Bob Cell, CEO of MyBuys. “After only months since launch, MyBuys is now one of the leading remarketers in display advertising for ecommerce, as we now have over 100 advertising clients.”

Glenn Fishback joins MyBuys as the Senior Vice President of Advertising Sales. He brings over 12 years of experience in the digital media industry, most recently at Adify, a wholly owned subsidiary of Cox Enterprises, where as Senior Vice President Media, he successfully managed the field sales organization and go-to-market strategy to deliver 500% average revenue growth in 2010 versus the previous year. Prior to Adify, Glenn was VP of Sales at Turn, an end-to-end platform for managing data-driven digital advertising, where he built and managed a sales team to deliver tens of millions in revenue.

John Disarlo joins MyBuys as the Vice President of Enterprise Sales. A proven sales leader, John was Director of Sales at eBay/PayPal where he led strategic sales and merchant services for many of the Internet Retailer’s Top 500 retailers. John brings decades of sales and marketing executive-level leadership from across the IT and Telecommunications companies, including stints at ICG, Megapath, and Vanguard Solutions, and brings this expertise to the MyBuys sales team.

Eleanor Duff joins MyBuys as Vice President of Advertising Operations. Previously, Eleanor was VP Client Services - Media at Adify, responsible for Media account management, corporate AdOps, and corporate Customer Support. Prior to Adify, Eleanor also held various senior positions within digital media. As VP of Client Services at Claria, sh led the account management team's execution of $100+ million in ad revenue while developing extensive behavioral targeting schema and web categorization tools.

Tony Yi joins MyBuys as the Vice President of Advertising Channel. Previously as VP of Eastern Region at Digitaria (acquired by JWT), Tony managed major media clients as well as many global brands bringing strength in online strategy, analytics and delivering measurable change for clients. He has also led several new media, software and services startups to successful acquisitions focusing in a variety of executive roles.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 retailers, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online atwww.mybuys.com.

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