The National Physical Laboratory (NPL) is supporting the GREAT Britain campaign, which showcases what Britain has to the international community in areas such as business, culture, science and engineering.
As part of the campaign, posters have been sent to all British Embassies and the NPL image has been spotted as far afield as Poland and South Africa on posters labelled with 'Innovation is GREAT Britain'.
The image shows a strontium ion trap, which is a component part of the next generation of atomic clocks being developed at NPL. A caption on the poster reads:
"The first accurate atomic clock was engineered in Britain. For pioneering thinking that's still changing the world, choose the UK."
In the 1950s, Louis Essen and John Parry designed and built the atomic clock at NPL, which kept time more accurately than any other in existence. This innovation was recently recognised by the European Physical Society, which named NPL as the birthplace of atomic timekeeping.
Today, NPL maintains the UK's national time scale, and is working to further improve how accurately we can measure and keep time. Atomic timekeeping technology is vital for global communications and satellite navigation systems, and can also be used to test some of the most fundamental theories of physics relating to space, time and gravity.
The NPL 'Innovation is GREAT Britain' poster also links to the website of UK Trade & Investment (UKTI), which works with UK-based businesses to ensure their success in international markets, and to encourage the best overseas companies to look to the UK as their global partner of choice.