National "Lost" Design Contest Launches on CafePress

Fans of ABC's Hit Series "Lost" Gear Up for the Sixth and Final Season by Designing
Authorized Merchandise on CafePress

SAN MATEO, California, February 3, 2010- As "Losties" gear up for ABC's "Lost" sixth and final season, ABC Entertainment Group andCafePress, the online destination for user-designed apparel and gifts, unveil new ways for devoted fans to engage with this beloved series. "Lost" fans can now design and sell authorized show merchandise on CafePress and enter their new products into an exciting, national design contest.

The "Lost" design contest on CafePress invites fans to submit creative, new "Lost-inspired" merchandise designs in the following categories: The Island, Dharma Initiative, Airlines, Love "Square" and The Others. To enter the contest, fans will be asked to "tag" their designs with a special code based on the design category they choose and post the new product in their CafePress shop and Marketplace. Contest details can be found athttp://community.cafepress.com/?p=769.

CafePress will accept design entries from February 3 - February 18. One winner from each of the above five categories will be chosen based on creativity, originality, aesthetics and concept. These five category winners will each receive a $200 CafePress gift certificate, a "Lost" DVD set and a T-shirt autographed by members of the cast. Subsequently, a "Lost" producer will choose an overall grand prize winner from the five category winners. This grand prize winner will receive an exciting, expense-paid trip to Oahu, Hawaii, the island where the series was shot.

Fans can visit CafePress to design custom items like T-shirts, Sigg bottles and tote bags, while also shopping for merchandise created by other show enthusiasts. As of today, "Lost" fans have designed more than 37,500 products at the"Lost" Fan Portalon CafePress.com, with many more being added daily.

"From the start, our 'Lost' viewers have proven to be a dedicated and passionate group. Over the years they have remained committed to the series, its characters and the unfolding story surrounding the survivors of Oceanic Flight 815," comments ABC Entertainment Group Vice President of Business Planning and Development Mia Rondinella. "We're so pleased to reward these dedicated fans with a fun and innovative new opportunity to express and share their passion for 'Lost.' We hope that the new 'Lost' fan portal on CafePress together with the 'Lost' design contest will enhance the enthusiasm already surrounding the sixth and final season."

"Lost fans are incredibly passionate about the show, especially leading into the final season," comments CafePress Vice President of Marketing Amy Maniatis. "Only a true fan knows the inside jokes and can inject their own special Lost passion into their merchandise designs, resulting in truly unique Lost t-shirts and gifts."

In addition to designing and shopping for merchandise, "Lost" fans can also follow @losttees on Twitter to follow the "Lost" T-shirt craze, hear about "Lost" related news, and learn about other product giveaways and contests.

For more information, visitwww.cafepress.comorwww.cafepress.com/lost.

About CafePress
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create T-shirts, mugs, posters and other gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, Non Profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.

Learn more about CafePress athttp://www.cafepress.comor on their international sites in Australia (http://www.cafepress.com), Canada (http://www.cafepress.com) and the United Kingdom (http://www.cafepress.com).

Media Contact:
Kimberly Youngstrom
212.221.1713
kyoungstrom@kaplowpr.com
Marc Cowlin
650.655.3039