Netcel Helps MoneySpinners with Web 2.0 Website

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St. Albans, UK, 25 September 2009, (PressReleasePoint), Netcel, a leading web agency has launched a web 2.0 website to help raise charitable donations for a 1000 mile charity cycle ride.

St. Albans, UK, 25 September 2009, (PressReleasePoint), Netcel, a leading web agency has launched a web 2.0 website to help raise charitable donations for a 1000 mile charity cycle ride.

Between 25 September and 4 October 2009, around 20 industry leaders from the financial services sector, will complete a 10-day, 1000 mile cycle ride from Land’s End to John O'Groats under the name MoneySpinners. The target is to raise £100,000 for Naomi House Children’s Hospice and Help The Hospices, with Santander, the leading retail and commercial bank, generously donating £20,000 towards the target.

To encourage people to donate while following the cyclists’ progress, Netcel has created an interactive web 2.0 website, www.moneyspinners.org, which allows the cyclists to update and add content to the website throughout each day by using their BlackBerrys and iPhones.

Using their camera phones, the cyclists can upload photos through integration with Flickr, and video using YouTube. Integration with Twitter allows cyclists to microblog using their mobile phones, so allowing their family, friends and colleagues to keep in daily contact with the highs and lows of the cyclists’ progress.

In addition, supporters are able to track the cyclists’ progress in real-time through a Google Map which has been integrated with the GPS of one of the cyclists. Finally, a JustGiving widget displays recent donations along with the overall amount raised so far, all in real-time.

The result is an innovative web 2.0 website updated in real-time that provides an invaluable resource for supporters, family and work colleagues which in turn will generate more charitable donations.

Tim Parfitt, Managing Director at Netcel, said: “We are delighted to support this charity event by producing such an innovative and interactive website. It is a great example of how a website can utilise social media for a one-off charity event or campaign. All at Netcel will be following the progress of the cyclists with keen interest over the 10 day event.”

To pledge your support or to view the cyclists’ progress during the event, visit www.moneyspinners.org or for further information about Netcel, visit www.netcel.com