NetPlus Marketing's Colton Perry to Participate in Rich Media and Broadband Panel at Philadelphia Interactive Marketing Associat
Conshohocken, PA— June 15, 2006 — Colton Perry, vice president of technology and creative at top interactive marketing agency NetPlus Marketing, will be participating in a panel discussion at tonight's Philadelphia Interactive Marketing Association summer event: Rich Media and Broadband and the Interactive Advertising Campaign.
Beginning tonight at 6:00 p.m., PhIMA, along with sponsors PointRoll and BlueLithium, will host an interactive panel discussion on rich media and broadband and its effect on interactive advertising campaigns. The goal of this panel is to take the rich media conversation beyond technology, focusing more on the definition of rich media and how it can be leveraged to impact brand objectives. Panelists will discuss the impact of broadband penetration, what has worked for their companies and when not to use technology for technology's sake. Attendees will be given the opportunity to ask questions and participate in this interactive session.
Mr. Perry will be addressing the rise of consumer generated media and how to define how your brand lives in a participative environment. Joining Mr. Perry on the panel will be leading marketers in the Greater Philadelphia area including representatives from ING Direct, QVC, Wyeth Pharmaceuticals as well as agency creative and technology talent from Medical Broadcasting Company.
Cocktails and appetizers will be served throughout the event, which takes place at the Morris House, located in Center City Philadelphia on St. James and 8th Street. Entrance to the event is free for agency members and $5 for publishers and vendors. To learn more about PhIMA events, please visithttp://www.phillyinteractive.org/events.htm
About the Speaker:
Colton Perry is an online marketing veteran with a history of innovation and strategic marketing tactics. Prior to joining the NetPlus team, Colton was an integral member of the development team for AutoTrader.com. He advanced from there to become VP of Interactive Technologies for Ogilvy Public Relations Worldwide and Web Architect for the John F. Kennedy Space Center for the Performing Arts. At NetPlus, he applies his essential knowledge and experience in innovative web technologies to making this best-of-breed interactive agency perform for its clients.
About NetPlus Marketing:
Celebrating 10 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. A top 50 interactive advertising agency located outside of Philadelphia, NetPlus has been delivering award-winning, online marketing, email and advertising programs since 1996. NetPlus has experience in developing, implementing and optimizing online customer acquisition, activation and retention programs across a variety of online platforms. Please visit www.netplusmarketing.com.
Editor's Note:If you will be attending the PhIMA event and would like to meet with Mr. Perry, please contact Morgan McDowell.
Media Contact:
Morgan McDowell
blast! PR for NetPlus Marketing
919-833-9975 x.12
morgan@blastpr.com
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