NetPlus President Denise Zimmerman to Discuss Social Shopping and New Retail Technologies at Shop.org Annual Summit
Conshohocken, PA— September 2, 2008 — Leading full service digital marketing agency NetPlus Marketing announced today that president and chief strategy officer Denise Zimmerman will be presenting on social shopping and emerging retail technology at the Shop.org Annual Summit. A marketing and technology veteran as well as a self-proclaimed shopping maven, Denise brings a rare combination of practical and visionary insight to retailers looking for a measured approach to social shopping. Denise's presentation, titled, "Social Shopping: Charting the Course" is designed to give retailers a guide to riding the consumer tide in social shopping balancing increasing economic pressures and emerging market opportunities.
The themed presentations, "Emerging Retail Technologies," will take place on Tuesday, September 16, 2008 from 1:00 p.m. to 2:15 p.m. and will be moderated by Rob Schmults, formerly VP, Business Management, GSI Commerce. Denise will be joined by other presenters including Scott Dunlap, CEO and founder, Nearby Now; Joe Chung, CEO, Allurent; and Brian Walker, senior analyst, eCommerce, Forrester Research. Presenters will highlight new developments in a variety of emerging technologies and shopping trends, including mobile marketing, interactive Web-based catalogs, personalization and recommendations and social shopping.
"Social Shopping and the power of word-of-mouth, is, of course, not new; it refers back to things like Tupperware parties and hanging out at the mall. However, what is new is how technology can now fuel the social aspect of shopping and how this can support and drive ecommerce, "said Denise Zimmerman. "The social and word-of-mouth aspects of shopping are now more scaleable than ever to drive ecommerce, actionable customer insights, sales and other value to the ecommerce enterprise. And tell me, where did you get those fabulous shoes?"
The 2008 Shop.org Annual Summit will be held September 15-17, at the Mandalay Bay Hotel and Casino in Las Vegas, Nevada. Please visitwww.shop.org/summit08to learn more about the event. If you will be attending the Summit and would like to meet with Denise Zimmerman, please contact Morgan McDowell of blast! PR.
About the Speaker:
Though diminutive in stature, Denise possesses a commanding voice in the digital marketing industry that warrants a listen. A 25-year marketing veteran, she has spent the last 15 years of her career focusing on the emerging digital landscape, cultivating a focus on ecommerce and retail. She and her team have more than a decade of experience guiding industry leading retailers to capture the measurable value of the interactive medium to advance their businesses with a proven record of innovation focused on results. In her role as president and CSO of NetPlus Marketing, Inc., a top 50 full-service digital marketing agency, she has emerged as a dynamic figure among industry leaders who are paving the way for the new marketing and corporate dynamics that will drive business in the decades to come.
About NetPlus Marketing:
NetPlus Marketing is a top 50 full service digital marketing agency. Celebrating more than 11 years of success, NetPlus Marketing creates programs that have measurable impact on their clients' marketing and business objectives. NetPlus has been delivering award-winning, online marketing and advertising programs since 1996 for clients such as Charming Shoppes, Conagra Foods, Armstrong World Industries, Inc., Phillips Seafood, Aramark, Independence Blue Cross, Harriet Carter, Tale of Two Cities (Broadway Production), Alfred Angelo Bridal, Collette Vacations, Limited Too, Universal Studios and others. To learn more visit:http://www.netplusmarketing.com.
Media Contact:
Morgan McDowell
blast! PR for NetPlus Marketing
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