Netshoes to Launch New e-Commerce Site Powered by ATG

Printer-friendly versionPDF version

Online Sports Retailer Continues Revenue Growth, and Strengthens its Commitment to Customers

CAMBRIDGE, Mass. - January 20, 2010-ATG(Art Technology Group Inc., NASDAQ: ARTG), the premier provider ofcross-channelcommerce solutions, todayannounced it will work with Netshoes, a leading Brazilian sports retailer, to re-launch thecompany's Web store,netshoes.com.br.

Netshoes selected ATG to create an enhanced Web presence that will allow the company to growits online business, attract new customers, and accommodate the evolving needs of its existingconsumer base.ATG Commercewill enableNetshoes to deliver a

personalization.jhtml="personalization.jhtml">personalized and relevant shoppingexperience

to its online customers.

"Netshoes prides itself on providing sports fans and athletic enthusiasts with the highestquality apparel, footwear, accessories, and equipment that suits their personal needs," saidMarcio Kumruian, chief operating officer and founder, Netshoes. "Since Netshoes' inception in2000, our main focus has been providing exceptional service to our customers, and we're proudof what we have accomplished thus far. Shoppers around the world have become increasingly Websavvy and it's imperative for smart companies to evaluate their online presence and focus theirinvestments onbest-in-classcommerce capabilities. That's what drove us to ATG tore-launch our Web store."

There were two keyATG partnersinvolved inthe Netshoes implementation:F.biz, a local agency in Brazil, and Object Edge, an IT solution servicescompany, which were both critical players in getting the Netshoes site launched. Together theydrove the selection process, design and implementation of the new Web store.

target="_blank">F.biz

is one of the leadinginteractive agencies in Brazil and is a key, long-termNetshoespartner.F.bizis responsible for the overalle-commerceand salesconversion strategy for Netshoes, and the company studied and compared the leading platforms inBrazil, those noted on the Internet Retailer Top 500, and on Forrester's

platform="platform">

e-commerceplatform

evaluation reports before presenting a recommendation for Netshoes. They found that ATG was theonly technology that could power the "customer-first experience" Netshoes was looking for.

In searching for ane-commerceprovider, Netshoes focused on identifying apartner that would fulfill its corporate ethos of providing a unique and compelling experienceto its customers. After surveying a number of local and globale-commerceproviders, Netshoes turned to ATG to realize its long-term goals for growth.

"Netshoes' steadfast commitment to providing its customers with an enhanced, personalizedshopping experience mirrors ATG's capabilities perfectly," said Nina McIntyre, ATG senior vicepresident and chief marketing officer. "The ATG Commerce platform provides the foundation fore-commerceand cross-channel operations for hundreds of brands worldwide. We'rethrilled to be working with one of South America's most recognized brands and look forward tohelping Netshoes achieve new levels of success."

ATG Commerceis a comprehensive,flexible, highly scalablee-commerceplatform that drives every phase of apersonalized online shopping experience. By making shopping and buying experiences morepersonal and fulfilling for visitors, commerce sites deployed on the ATG platform yield higherconversion rates and order sizes.

About ATG

A trusted, global specialist in

e-commerce

, ATG (Art Technology Group, Inc., NASDAQ: ARTG) hasspent the last decade focused on helping the world's premier brands maximize the success oftheir online businesses. ATG Commerce is the commerce platform and business user applicationsolution top-rated by industry analysts for powering highly personalized, efficient andeffectivee-commercesites. ATG's platform-neutral optimization services can beeasily added to any Web site to increase conversions and reduce abandonment. These servicesinclude ATG

ecommerce-optimization-services="ecommerce-optimization-services"

recommendations="recommendations">Recommendations

and ATG's

ecommerce-optimization-services="ecommerce-optimization-services"

estara-connections="estara-connections"

live-help.jhtml="live-help.jhtml"

target="_blank">live help

services, including ATG eStara Click to Call, and Click to Chatservice. The company is headquartered in Cambridge, Massachusetts, with additional locationsthroughout North America and Europe. For more information, please visithttp://www.atg.com

.

2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. Allother product names, service marks, and trademarks mentioned herein are trademarks of theirrespective owners.

This press release contains forward-looking statements for purposes of the safe harborprovisions under The Private Securities Litigation Reform Act of 1995. These statements involveknown and unknown risks and uncertainties that may cause ATG's actual results, levels ofactivity, performance or achievements to be materially different from any future results,levels of activity, performance or achievements expressed or implied by such forward-lookingstatements. Important risk factors affecting ATG's business generally may be found in itsperiodic reports and registration statements filed with the Securities and Exchange Commissionatwww.sec.gov.

News Source : Netshoes to Launch New e-Commerce Site Powered by ATG