Netviewer launches large-scale marketing campaign. Slogan is "Live the Online Meeting Culture Now!"

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Netviewer AG, the European market leader in the field of web conference solutions, is launching its 2010 marketing campaign with the slogan "Live the Online Meeting Culture Now!".

Karlsruhe, 25-02-10 - Netviewer AG, the European market leader in the field of web conference solutions, is launching its 2010 marketing campaign with the slogan "Live the Online Meeting Culture Now!". The advertising motifs, produced by the wob AG agency under creative director Matthias Specht, represent a shift from the conventional factual or technical forms of communication to a much more emotional approach. Web collaboration, which is very much in vogue, is presented in an appealing manner with a clear focus on its benefits for the individual. The international campaign is employing both print and online media and is being backed up by both directing marketing and social media activities. The Raffel Media agency is in charge of the media planning.

As Marketing Manager Dunja Riehemann explains: "The objective of the integrated campaign is to give Netviewer its own "face" and to position the brand so that it has a much sharper edge." The key feature of the campaign is the entertaining book entitled "Success Comes Online", which interested parties can order or download free of charge. This concept is backed up by special microsites.

The campaign motifs for the Netviewer Meet and Netviewer Support products will be featured in the IT and business media and in sales and marketing publications from February 25, 2010 onward.

News Source : Netviewer launches large-scale marketing campaign. Slogan is "Live the Online Meeting Culture Now!"