Washington, D.C. – Today the Employment Policies Institute (EPI) is unveiling a new billboard in San Francisco – located at Mission Street and Sixth Street – arguing that if politicians and activists backing a ballot initiative to raise the city’s minimum wage to $15 get their way, many minimum wage workers might find their job replaced by an iPad-like ordering device.
The billboard reads, “San Francisco meet your minimum wage replacement” and features a large iPad-like device that states, “Hello, may I take your order?” The ad continues, “With a new $15 minimum wage, employees will be replaced by less costly, automated alternatives.”
The billboard can be viewed here, and a hi-res image can be viewed here.
“The fight for $15 is a fight against technology, not management,” said Michael Saltsman, research director at EPI. “A $15 minimum wage will force service-industry businesses with single-digit profit margins to replace employees with less costly, automated self-service alternatives. Instead of securing a bigger paycheck, activists and politicians demanding the wage hike will put a job further out of reach for the people they’re trying to help.”