New GUINNESS brewing project in Dublin reveals two new porters inspired by GUINNESS brewers' diaries from 1796 and 1801

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Today, 4 September 2014, GUINNESS announces the release of two brand new beers - GUINNESS DUBLIN PORTER and GUINNESS WEST INDIES PORTER. Inspired by authentic recipes, whose origins lie in the historic GUINNESS’ brewers’ diaries from the late 1700s and early 1800s, the new beers will be available in selected pubs and retailers from mid-September.

Combining a rich heritage of 255 years of beer making experience and a proud legacy of innovation, GUINNESS DUBLIN PORTER and GUINNESS WEST INDIES PORTER are the first releases from a new brewing project at the St. James’s Gate brewery in Dublin. 'The Brewers Project' gives GUINNESS' enterprising brewers license to explore new recipes, reinterpret old ones and collaborate freely to bring exciting beers to life.

The new porters started their journey in GUINNESS’ pilot brewery, home to all brewing innovation and craft at St. James's Gate. The brewery is a hub of beer exploration, innovation and passion, where some of the best and brightest brewers have been busy brewing and refining their technique since the dawn of the industrial revolution.

With origins in a 1796 entry in GUINNESS' brewers' diaries, GUINNESS DUBLIN PORTER was inspired by the golden age of porter in the 1800s. This was a time when porter was the working man's beer and after a long day's work in Dublin or London, GUINNESS would have been a respected choice. GUINNESS WEST INDIES PORTER is based on an 1801 diary entry for the first GUINNESS purposely brewed to maintain its freshness, on long sea voyages to the Caribbean and beyond. To guarantee the best quality upon arrival, GUINNESS brewers made a porter with more hops and a higher gravity. With their distinctive tastes, these new porters will offer beer lovers in Ireland and the UK something different and a fresh take on what’s been enjoyed for centuries.

Marketing Director, GUINNESS Western Europe, Stephen OKelly said: "As beer lovers' tastes and the beer landscape itself evolves, it is important we continue to stay at the forefront of beer innovation. Our brewers, at the core of the project, are passionate about pushing boundaries, whilst keeping true to the GUINNESS quality our customers know and love. Our two new beers; DUBLIN PORTER and WEST INDIES PORTER are examples of this innovation and demonstrate the exciting things our brewers are continuing to do with stout."

"It's an exciting time in the beer market, and we have made a big commitment to growing GUINNESS, through innovation, in the years to come. GUINNESS is only 255 years into its 9,000-year lease on the St. James's Gate brewery in Dublin; these two new releases are the first taste of what’s to come."

Drink responsibly. Visit drinkaware.co.uk for the facts. The GUINNESS word and associated logos are trademarks © GUINNESS & Co. 2014

-ENDS-

For more information please contact

victoria.a.ward@diageo.com / 020 8978 4353

NOTES TO EDITORS:

GUINNESS DUBLIN PORTER KEY PRODUCT INFO

  • GB RRP: From £2.20
  • AVAILABLE: From mid-September in selected pubs and retailers
  • TASTING NOTES: GUINNESS DUBLIN PORTER is sweet and smooth with malt and dark caramel notes.
  • ABV: 3.8%

WEST INDIES PORTER KEY PRODUCT INFO

  • GB RRP: From £2.20
  • AVAILABLE: From mid-September in selected pubs and retailers
  • TASTING NOTES: West Indies Porter is complex yet mellow, hoppy with notes of toffee and chocolate.
  • ABV: 6.0%

ABOUT GUINNESS:

The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with 10 million glasses of GUINNESS enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Nigeria, Ireland, USA and Cameroon. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James's Gate Brewery. www.guinness.com

The words GUINNESS and associated words and logos are trade marks (c) Diageo 2013.

ABOUT DIAGEO:

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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