Oracle Social Cloud and Altimeter Group Identify Six Steps to Becoming a Social Business
Redwood Shores, Calif. – March 14, 2014
With businesses today diving into the social space at a dizzying pace, Oracle Social Cloud and Altimeter Group have released a new eBook that details how organizations can evolve across an increasingly dynamic and competitive landscape and become socially enabled businesses. Entitled “Delivering on the Promise of Social Business,” the Altimeter Group-authored report presents six steps toward becoming a social business.
The allure of success in social has accelerated its adoption into traditional business processes. With an average of 178 social accounts per enterprise, the proliferation of disparate properties, accounts, and customer interactions has begun to affect business groups across the enterprise.
The eBook, authored by Altimeter Group Founder Charlene Li and Senior Researcher Jessica Groupman, presents readers with identifiable steps toward adopting social business practices as well as real-world examples of how organizations are successfully integrating social media into business processes.
Sharing some of the findings and extending the value of the eBook, Oracle Social and Altimeter Group hosted a webinar on the topic of the promise of social business. The webinar, which originally aired on February 13, 2014, can be accessed here.
“As leaders in the social business space, it is incumbent upon us to deliver the framework for helping businesses achieve upon the promise of social—it pushes the industry forward and helps meet the needs of our customers,” said Erika Brookes, VP of Product Strategy for Oracle Social Cloud. “This eBook is another example of our commitment to ongoing leadership across the industry as organizations begin to transform into socially enabled enterprises.”
“Tomorrow’s successful business will have a deep integration of social media and social methodologies woven into their organization to drive impactful business objectives and results,” said Charlene Li, Founder of Altimeter Group. “Today, however, businesses are grappling with how to effectively and efficiently leverage social media across the enterprise. This eBook lists six steps, along with many real world examples, that will help transform organizations into true social businesses.”