New Research From Business Experts Shows Consumers Flocking To Free Online Media

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A new report by Universal McCann shows consumers are flocking to free media like business TV provider yourBusinessChannel, where they can get the latest expert business advice from recognised business experts.

England, UK, August 29, 2008 (PressReleasePoint) -- The latest research from global media communications agency Universal McCann (http://www.universalmccann.com/) reveals some fascinating insights into consumers’ growing passion for free online services like online video and TV. And the conclusions make challenging reading for traditional advertisers, says Mark Sinclair Features Editor for yourBusinessChannel (http://www.yourbusinesschannel.com), a business TV channel that specialises in free expert business advice for businesspeople and entrepreneurs.

Titled Welcome to the Free World, the business experts writing the report recommend advertisers shift their spend away from TV and radio and increase their online investment.

Sinclair says the report has some challenging findings for traditional business, but it’s been on the horizon for some time.

“The business experts have been telling us for some time that consumers are increasingly spending their time online, focussing on social media platforms like video sharing sites and personal homepages.

“On yourBusinessChannel we’ve actually featured Universal McCann’s social media specialists giving expert business advice about actively engaging with consumers in these places and advising businesses how best to go about it.

Welcome to the Free World recommends that advertisers move away from traditional online marketing techniques like corporate sites and banner advertising. It recommends taking chances on new approaches and going where the consumers are, “Get involved: talk to innovative media owners and discover what they have to offer. Engage with online sites seeking more revenue.”

Sinclair agrees that customer engagement is the new holy grail in online marketing and customers expect it to come without a price tag.

“Consumers are loving getting top quality information and services for nothing online – obviously we’re offering free expert business advice from recognised business experts on yourBusinessChannel but also look at the huge growth of Skype, Google Docs, and Facebook.

“To target consumers who are spoilt for choice, businesses need to get out and connect with customers. It’s not enough anymore to tell people you’re fantastic. You have to show them.”

Download Welcome to the Free World from Universal McCann’s homepage on http://www.universalmccann.com

Further links/information:
* View this and other business TV shows featuring business experts.

* News about the latest expert business advice and upcoming business TV shows.

* Business television on your website or blog.

Contact :
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com