New Verizon Wireless Ad is Huge Success among Non-Verizon Customers

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Flemington

, NJ

, October 16, 2009– A new media study among 403 Americans who viewed a new Verizon Wireless ad revealed that one-third of non-Verizon Wireless customers reported they would be likely to switch their wireless phone carrier to Verizon Wireless.

The study was conducted by HCD Research using its MediaCurves.com® website on October 15 to obtain consumers’ perceptions of a recent Verizon Wireless ad titled, “There’s a Map for That.”  The study was conducted among consumers of all wireless phone carriers including Verizon, Sprint, AT&T and T-Mobile.

An overwhelming majority of respondents (94%) reported that the Verizon Wireless ad was effective, with 39% indicating that is was ‘extremely effective’ and 51% reporting that it was ‘somewhat effective’. After viewing the ad, one-third (33%) of non-Verizon Wireless customers responded they would be likely (6% reported ‘extremely likely’ and 27% reported ‘somewhat likely’) to switch their wireless phone carrier to Verizon Wireless.

Among the findings:

Please indicate your perception of the Verizon Wireless brand.

Please indicate your likelihood to switch your wireless phone carrier to Verizon Wireless.

Please indicate how effective you think this advertisement was.

While viewing the video, participants indicated their levels of interest by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

Editors/Reporters:For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (

href="mailto:vince.mcgourty@hcdi.net">vince.mcgourty@hcdi.net

You can also receive updates from MediaCurves.com by following us on Twitter: 

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HCD Research is a marketing and

communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company’s web site at

href="http://www.hcdi.net/">www.hcdi.net

(

href="http://www.mediacurves.com/">www.mediacurves.com

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