New Website Promotes Philadelphia’s Parkway Museums District

Printer-friendly versionPDF version

A new website makes it easy for city residents and out-of-town visitors alike to get up-to-date information on what’s happening in the museums and cultural institutions on (and just a few blocks off) Philadelphia’s Benjamin Franklin Parkway. The new site, is an engaging portal that provides an overview of where to go and what to see, and conveys the rich offerings of this unique boulevard.

PHILA., PA, March 19, 2010 - “The website is designed to give people a good sense of what’s on the Parkway, and get them excited about visiting the area. It’s a truly exceptional destination, and we need to spread the word. Where else can you find so many world class cultural and educational institutions in such a beautiful park setting?” said Judi Rogers, Executive Director of the Parkway Council Foundation, which has 15 members, including museums, schools and businesses.

The site features highlights from each member organization. It includes destination highlights, as well as location, hours, ticket information and more, along with links to the organizations’ own websites. A feed from phillyfunguide.com delivers current news about events on the Parkway. Site visitors can “fan” the Parkway Museums District Facebook page, and “follow” a Twitter feed with up-to-the-minute information from all members in a single stream. An interactive map enables users to bring up information about each destination, link to its website, and/or get driving directions. Information is organized to meet the needs of various audiences, including adults, families, students and teachers, and out-of-town visitors.

The new site also includes a fantastic coupon good for $2 off adult admission (for up to four adults) at six Parkway institutions. To print the coupon, visit www.parkwaymuseumsdistrict.org.

The site was designed by NetReach, a professional web development and software company based in Ambler, Pa. Built with NetReach’s content management system (CMS) software, cmScribe, the site presents each organization’s information in a consistent format, and allows each member to update its own information without any special programming skills.

About The Parkway Council

The Parkway Council is a coalition of cultural and educational institutions and businesses in the Benjamin Franklin Parkway area of Philadelphia, known as the Parkway Museums District. The Council is committed to creating a distinctive, vibrant, and welcoming place for local residents, visitors, and the institutions and businesses that share the Parkway.

Members of the Parkway Council include the Academy of Natural Sciences, Barnes Foundation, Cathedral Basilica of Saints Peter and Paul, Center City District, Eastern State Penitentiary, Fairmount Park, Four Seasons Hotel, Franklin Institute, Free Library of Philadelphia, Friends Select School, Moore College of Art & Design, Pennsylvania Academy of the Fine Arts, Philadelphia Museum of Art, Rodin Museum and The Philadelphian.