NEWA, one of the leaders in the aquatic field, has decided to dissolve the joint venture with the French company Aquarium Systems and to focus on its own NEWA brand. Having more than 30 years of experience in the aquatic field, now NEWA aims to reinforce its “Made in Italy” identity.
Loreggia (PD), Italy, July 22, 2014 - (PressReleasePoint) - NEWA, one of the leaders in the aquatic field, has decided to dissolve the joint venture with the French company Aquarium Systems and to focus on its own NEWA brand.
Having more than 30 years of experience in the aquatic field, now NEWA aims to reinforce its “Made in Italy” identity.
NEWA has always prioritised the technology, reliability and safety of its products and recently has refreshed its corporate communication through a launch of a new web site. The graphic elements of the site are correlated with the renewed packaging of NEWA brand.
“We are planning to make an important investment into the marketing and communication”, says Mr. Herbert Zardo, the marketing manager, “which begins with launching of a new corporate web site which will be followed by a constant presence in the web and in the social networks. Our objective is to advertise NEWA brand like the company that designs and manufactures its product in Italy for almost 30 years. The added value of our products consists in genuinely Italian creativity and professionalism, the internal production made by the company itself which permits us to offer to the market innovative, reliable and high quality products”.
28 years ago NEWA entered the aquatic market, positioning itself from the very beginning as a leader in design, production and sales of the electric products for aquariums both in Italy and abroad. Thanks to the invention and realization of the historical electrical products sold under the names of VISITHERM, MAXI-JET, DUETTO, NEWAVE e NEW-JET, NEWA is present on the shelves of the aquatic shops.
The first heater for aquariums with a visible temperature adjustment scale, marked now with the name NEWA Therm (VISITHERM in the past), completely designed and manufactured by NEWA still in 1986, is the most copied heaters in the world.
Such products as NEWA Wave pump for aquariums (known in the past under the name NEWAVE), NEWA Maxi (MAXI-JET in the past) and NEWA Jet (NEW-JET in the past), the aquarium filters NEWA Cobra and new NEWA Mirror uv-c have contributed to strengthen the success of this company with the Italian spirit.
The technical evolution the brilliant spirit of the corporate team have assured to NEWA a high level of appreciation in a highly competitive market.
A new strategy set by NEWA targets to strengthen further its position on the internal market and to increase its presence on the foreign markets.
Via dell'Artigianato, 235010 Loreggia (PD)
+39 049 5794069
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