Next Generation BSS Crucial for 4G Monetization and Driving Future Revenues Says New Heavy Reading Study, Sponsored by Convergys

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Key findings:

(Cincinnati and Chicago; October 24, 2011) – As mobile industry leaders meet in the Windy City for4G World 2011, a new study by Heavy Reading forConvergys Corporation(NYSE: CVG) finds that to profit from next-gen services, operators will need flexible business support systems (BSS) expressly designed for 4G.

In 4G Demands Evolution of BSS, by Heavy Reading senior analyst Ari Banerjee, results from a survey of 75 global providers show wide divergence on plans for monetizing mobile data and profiting from 4G. Many current BSS solutions lack the flexibility and scalability to accommodate diverse operator strategies.

“Yesterday’s BSS platforms, which provide offline batch-oriented rating capabilities, will not be able to handle real-time transactional scenarios that will be presented by 4G’s dynamic business models,” said Banerjee. “It is time for such monolithic, offline billing platforms to give way to real-time transaction management systems that will not only catalyze the monetization process but also enable communications service providers to roll out innovative business models.”

“Mobile operators transitioning to 4G face a perfect storm of challenges,” said Morag Lucey, global senior vice president of marketing Convergys. “They must pour money into new infrastructure to meet growing bandwidth demands, continuously launch new products that generate new revenue streams, and perform flawlessly to ensure a superlative experience for customers. In this intense environment, the need for real-time BSS solutions will reign supreme.”

The study proposes an evolved next-gen model BSS with the key ingredients to meet four core business objectives essential to 4G service monetization:

“Vendors need to ensure they have next-gen BSS solutions to help support operator’s 4G initiatives and grow their market position,” said Banerjee. “Convergys does provide a range of solutions that are designed to maximize revenue potential for operators from their 4G services.”

The full Heavy Reading report can be found on Convergys’ website:www.convergys.com/smartrevenue

Learn more about how communication service providers are moving towards 4G and ensuring long-term, sustainable profits at Convergys webinar on November 17 at 10 a.m. EST.Click here to learn more and register.

Convergys Smart Revenue Solutions support convergent services and leverage real-time marketing innovation, helping to minimize risk, reduce operational costs, and generate revenue so our clients can focus on building valuable relationships with their customers.

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About Convergys

Convergys Corporation (NYSE: CVG) is a global leader in relationship management.  We provide solutions that drive more value from the relationships our clients have with their customers.  Convergys turns these everyday interactions into a source of profit and strategic advantage for our clients.

For more than 30 years, our unique combination of domain expertise, operational excellence, and innovative technologies has delivered process improvement and actionable business insight to marquee clients all over the world.

Convergys has approximately 70,000 employees in 69 customer contact centers and other facilities in the United States, Canada, Latin America, Europe, the Middle East, Africa, and Asia, and our global headquarters in Cincinnati, Ohio.  For more information, visitwww.convergys.com

(Convergys and the Convergys logo are registered trademarks of Convergys Corporation.)

Contact:

Jeff Hazel, Convergys Corporate Communications, +1 513 723 7153 orjeff.hazel@convergys.com

News Source : Next Generation BSS Crucial for 4G Monetization and Driving Future Revenues Says New Heavy Reading Study, Sponsored by Convergys