NFPA announces launch of online smoke alarm pledge in partnership with LEGOLAND Florida Resort and LEGOLAND California Resort

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Pledge motivates public to test smoke alarms monthly as Fire Prevention Week approaches

September 2, 2014 – The  (NFPA) today announced the launch of an online smoke alarm pledge in partnership with LEGOLAND® Florida Resort and LEGOLAND® California Resort. The pledge encourages the public to test their smoke alarms each month, and was created to reinforce this year’s Fire Prevention Week theme, “Working Smoke Alarms Save Lives:  Test Yours Every Month!”. Fire Prevention Week is October 5-11, 2014.

This October represents the third year NFPA and LEGOLAND Parks have joined forces to promote Fire Prevention Week and its home fire safety messages. Both Parks are planning fire safety events and activities during and leading up to the annual campaign, and will be announced in the weeks ahead.

“Working smoke alarms cut the risk of dying in a home fire in half,” said Lorraine Carli, NFPA’s vice president of Outreach and Advocacy. “Teaming up with our LEGOLAND partners to sponsor the smoke alarm pledge presents a fun, simple way to motivate the public to test their smoke alarms monthly, and to help ensure that they’re protected in the event of a home fire.”

Participants who agree to take the smoke alarm pledge will automatically be entered into a sweepstakes. The grand prize winner will be randomly selected to receive a trip for up to four people to either LEGOLAND Florida Resort or LEGOLAND California Resort, while another 10 participants will win free tickets to either Park. From today through October 5, families can participate in the pledge by visiting www.nfpa.org/smokealarmpledge.

“Safety is a priority for us,” said LEGOLAND Florida Resort General Manager Adrian Jones. “We’re thrilled to team up with NFPA and actively support the smoke alarm pledge, and help educate children on the importance of fire safety.”

According to NFPA statistics, three out of every five home fire deaths in the U.S. result from fires in homes with no smoke alarms or no working smoke alarms. For more information about smoke alarms and this year’s Fire Prevention Week campaign, visit www.FPW.org.

About LEGOLAND Florida

LEGOLAND® Florida Resort is a 150-acre interactive theme park with more than 50 rides, shows and attractions, a Water Park and The LEGO® World of Chima presented by Cartoon Network all geared to families with children ages 2 to 12. Recently announced, The LEGOLAND Hotel will open in 2015 featuring 152 highly themed rooms and suites, LEGO décor, interactive play areas, a pool and a restaurant. There are currently five other LEGOLAND Parks in the world – LEGOLAND California in Carlsbad, LEGOLAND Billund in Denmark, LEGOLAND Deutschland near Günzburg, Germany and LEGOLAND Windsor outside of London and LEGOLAND Malaysia —the sixth LEGOLAND Park and first in Asia. The LEGOLAND theme parks are a part of Merlin Entertainments Group, the second largest attractions operator in the world. For the most current information, log on to www.LEGOLAND.com.

About LEGOLAND California Resort

LEGOLAND® California Resort includes LEGOLAND® California, SEA LIFE® Aquarium, LEGOLAND® Water Park and LEGOLAND® Hotel. All are geared for families with children between the ages of 2 and 12. At LEGOLAND California, you’ll find more than 60 rides, shows and attractions including LEGO Star Wars™ Miniland Model Display, Pirate Reef and Dino Island. SEA LIFE Aquarium is home to more than 5,000 living creatures and incorporates LEGO® models into a child’s voyage to the depths of the ocean featuring play zones, fun facts and quiz trails. LEGOLAND Water Park features more than seven slides, sandy beaches and the unique Build-A-Raft River. New this year, LEGO Legends of Chima Water Park presented by Cartoon Network where guests splash about in a Lion Temple Wave Pool, slide out of a crocodile’s mouth and race LEGO boats. The nation’s first LEGOLAND Hotel features 250 rooms, all themed either as pirate, adventure, or kingdom plus more than 3,500 LEGO models throughout the three-story hotel. For more information, visit www.LEGOLAND.com or call +1 760 918-LEGO (5346).

About Merlin Entertainments

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s number one and the world’s second-largest visitor attraction operator, Merlin now operates 104 attractions, 10 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 20,000 employees. Visit www.merlinentertainments.biz for more information.

About Fire Prevention Week

NFPA has been the official sponsor of Fire Prevention Week since 1922. According to the National Archives and Records Administration's Library Information Center, Fire Prevention Week is the longest running public health and safety observance on record. The President of the United States has signed a proclamation proclaiming a national observance during that week every year since 1925. Visit www.firepreventionweek.org for more safety information.

About the National Fire Protection Association (NFPA)

NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. NFPA develops more than 300 codes and standards to minimize the possibility and effects of fire and other hazards. All NFPA codes and standards can be viewed at no cost at www.nfpa.org/freeaccess.

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