NGF SIGNS PARTNERSHIP WITH DUPAGE AIRPORT AUTHORITY (IL)

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• Identify their loyal customers
• Determine what percentage of their customers' rounds are going to them versus the competition
• Learn why their customers play their course and other courses
• Compare their course to regional and national benchmarks
• Track their facility's success and performance
• Determine which operational changes will net the greatest return

• Florida State University (Seminole G.C.) - "We find that rounds of golf have increased because we are able to spend more time and effort on the things that are important to our customer. With the survey, we KNOW what those things are and we don't need to guess."
• U.S. Air Force Services Agency - "Being at the 'corporate' level, we can not drive programs and improvements. We can only recommend. By providing this tool to our managers, they will have the information they need to improve locally. But, as always, the operation is only as good as the manager. We expect most of them to improve rounds; others may lag behind. But it won't be because they didn't have the information."

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