New York – Jan. 6, 2014 – Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today announced that Katie Burke will join Nielsen as its executive vice president of Marketing and Communications, effective Jan. 27. Burke will report to Chief Executive Officer Mitch Barns.
In this role, Burke will have global responsibility for Nielsen’s marketing and communications functions, including internal and external communications, content development, digital marketing, industry relations and events. She will be based in Wilton, Conn.
“We are thrilled to welcome Katie to Nielsen,” said Barns. “Her extensive experience at the highest levels of government, politics and public relations makes her the ideal leader to advance our global messaging and brand strategy efforts, driving growth for Nielsen and our clients.”
Burke brings nearly 20 years of experience to Nielsen, most recently serving as the global chair of Public Affairs at Edelman, the world’s leading public relations firm. Prior to Edelman, Burke held several major roles in U.S. politics, including director of television news in the White House. She also served as communications director for major U.S. political campaigns, including the Rudy Giuliani Presidential Campaign and Governor Arnold Schwarzenegger’s successful re-election campaign in California.
“I can’t imagine a more exciting time to join Nielsen, a true industry leader with an incredibly rich history of innovation,” said Burke. “I look forward to working closely with Nielsen’s global business leaders and marketing and communications professionals around the world on behalf of their clients.”
A graduate of Skidmore College, Burke received her Master’s Degree in Public Policy and Administration from the London School of Economics. She is a member of the advisory board for the Masters in Communications program at Sacred Heart University, where she is also a guest lecturer.
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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