Nike’s Giving Strategies Lead to Big Rewards

Printer-friendly versionPDF version

Leadership expert, Will Marre, highlights Nike as a top company in the Winning is Giving strategy. By using their brand to promote social change, Nike is making a difference in communities world wide.

“We believe that sport has the power to unleash human potential. A physically active lifestyle promotes more than exercise. Involvement in sports and physical activity leads to greater self-confidence, enabling youth to be a force for positive change in their communities,” states Nike. Nike’s passionate commitment to using sport as a tool for social innovation and inclusion makes Nike top on the list of Will Marre’s Winning is Giving Companies.

Marre’s list of Giving is Winning companies stems from his extensive research, 21 Companies for the 21st Century (http://www.willmarre.com/wm/21-companies-leadershi...), being conducted with Clemson University and the University of California San Diego on what successful companies are doing in today’s challenging environment that average companies are not. Through data research, executive interviews and in-the-trenches client projects with many of today’s thriving companies, Marre, is on a mission to show how successful companies are becoming unbeatable through strategies that are good for the community as well as the wallet.

According to Marre, Nike (http://www.nikebiz.com/responsibility/) is indeed unbeatable. Over the last three years The Nike Foundation has invested $41.9 million to help adolescent girls in the developing world become agents of change in their communities. They sponsor the Homeless World Cup and ninemillion.org, a campaign to give more than nine million children better access to education, sport and technology. They also enjoy industry-leading success with fierce brand loyalty and dedicated and engaged employees.

Visit http://www.willmarre.com to find out more about Marre’s Winning is Giving list and get a special series based on his research findings, “Apple to Zappos: What Today’s Successful Leaders Are Doing That the Rest of Us Aren’t.”

About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmare.com.