No Matter the Color Scheme, GE’s Slate Finish Appliances Blend and Trend

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July 25, 2014

  • GE’s Slate premium finish available on more appliances, complements latest kitchen design trends
  • New GE Profile™ Series built-in appliances debut in Slate in August

LOUISVILLE, Ky. — July 25, 2014 —In the home, gray is more than a shade between black and white. According to the National Kitchen & Bath Association (NKBA), gray will be the fastest growing color scheme in the kitchen in 2014.1 GE’s (NYSE: GE) Slate premium finish is the answer for consumers who want to bring gray into their kitchen with slide-in and built-in Profile™ Series appliances available beginning in August.

Inspired by the rich texture and appearance of stone, Slate has a deep, warm and inviting look that exudes refinement and sophistication. Slate’s low-gloss metallic finish is adaptive, allowing it to seamlessly blend into kitchens that flow into the living room and rest of the house, making it ideal for today’s open-concept living.

“Open-concept design puts the appliances front and center, visible whether you’re sitting in the kitchen or the adjacent living space,” said Lou Lenzi, director of GE’s Industrial Design Operation. “Slate’s neutral, matte qualities make it visually interesting without causing a distraction.”

When it comes to kitchen design, according to the NKBA, transitional style was the most popular in 2013, and is expected to remain strong in 2014.1 Slate gray fits, complementing a wide spectrum of materials and finishes found in transitional design, while delivering on today’s muted color scheme.

Slated for expansion
Slate’s expansion is the second one for the finish, which originally launched in September 2012 and more than doubled after one year as popularity exceeded expectations. In a recent GE survey of consumers who have purchased Slate, 97 percent were either “extremely” or “very” satisfied with the appearance of Slate appliances in their kitchen.

Additional advantages

  • The matte quality is resistant to fingerprints, a frequent consumer complaint about stainless steel appliances
  • Mix and match: brushed stainless steel handles and knobs add contrast while also complementing stainless steel appliances in the kitchen

The 2014 Slate expansion includes:

  • Slide-in gas and electric range models PS950EEFES ($2,899*), JGS750EEFES ($2,499*) and JS750EFES ($1,899*), available in August.
  • Wall oven models PT7050EHES ($2,499*) and PT7550EHES ($3,499*), available in August.
  • Electric cooktop models PP932EHES ($1,299*) and PP962EHES ($1,299*), available in August.
  • Countertop microwave PEB7226EFES ($379*), available in August, and over-the-range convection microwave PVM9179EFES ($649*), available in September.
  • Counter-depth French door bottom-freezer refrigerator GYE22KMHES ($2,899*), French door bottom-freezer refrigerator GFE28GMH ($2,499*), 30” bottom-freezer refrigerator GDE20GMHES ($1,649*), and side-by-side refrigerators GSS23HMHES ($1,649*) and GSS25GMHES ($1,399*), available in October.

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GE Appliances
GE Appliances is at the forefront of building innovative, energy-efficient appliances that improve people’s lives. GE Appliances’ products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems and water heaters. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information on GE Appliances, visit www.ge.com/appliances.

1. NKBA 2014 Kitchen and Bath Style Report, results tabulated January 2014
* Retailers set their own prices

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