eStara Wins 2008 ad:tech Award for ''Best Direct Response Campaign''

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eStara's Click to Call technology brings the Web to life, sets the standard for technology designers and strategic thinkers in interactive marketing

CAMBRIDGE, Mass.----April 16, 2008 "(PressReleasePoint)"--ATG (Art Technology Group, Inc.), the top-ranked e-commerce platform and optimization services provider, today announced ATG's eStara Click to Call service won Best Direct Response Campaign for its online program, "Soccer Club Sells Seats with DRC," at the industry's most prestigious interactive advertising conference, ad:tech San Francisco 2008. eStara Click to Call technology powered the interactive campaign for a major Portuguese soccer club, Sporting, and ignited enthusiasm for Sporting fans through a personalized experience with coach Paulo Bento.

The Best Direct Response Campaign award was presented during ad:tech's 11th annual awards ceremony on April 15, 2008 at ad:tech San Francisco. The award category distinguishes direct to business or direct-to-consumer campaigns that yield a measurable response rate and includes a competitive entry list with such companies as the Gap and Hip Hop Digital Media. Industry experts lining the judging panel included executives from Tribal DDB, ARF, Yahoo!, Organic, DoubleClick, Real Branding, Jetset Studios, Nike, Facebook and CNET Networks Inc., to name a few.

"The ad:tech awards recognize pioneering companies that demonstrate excellence in interactive marketing," said Don Knox, Vice President, ad:tech Global. "We are impressed by the quality, creativity and innovation of the campaigns this year, which reflects the positive progression of the internet marketing industry."

Sporting initiated "Soccer Club Sells Seats with DRC" by enlisting eStara to create an opportunity for soccer enthusiasts to directly engage with the team to promote the brand, encourage game attendance and drive season ticket sales through a memorable, interactive Web advertisement. eStara's Click to Call technology allowed fans to personally connect with Sporting's coach - an incentive that peeked massive interest.

The ad ran on the Sporting website (www.Sporting.pt), asking viewers to supply their name and telephone number to find out more about how they could help the football team succeed. Users who entered their name and number were shown a brief video of the team in the locker room where Coach Paulo Bento receives a team roster with a missing member. The coach then sees the viewer's name on the list and dials his phone. Powered by eStara Click to Call technology the viewer's own phone rings and the coach urges the viewer to get to the stadium fast because the team needs her. Within two weeks of the campaign, Sporting.pt drew 610,000 visits - resulting in 1,500 new memberships.

"Fusing creativity, strategy and technology to produce the Sporting campaign was an incredible opportunity," said Cid Jenkins, vice president of sales, North America for ATG's eStara line of e-commerce optimization services. "The immediate impact of our Click to Call technology helped to initiate 200,000 calls within two days and drive record-high season ticket sales."

For more information and to watch an example of the advertising campaign please visit: http://www.youtube.com/watch?v=gQ42Kf_SFkE

About ATG

ATG (Art Technology Group, Inc.) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.

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