Leo® Diamond jewellery - Only at Ernest Jones

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Summary:
Ernest Jones celebrates the first anniversary of the Leo® Diamond Challenge. Experience the visibly brighter Leo® diamond for yourself.

26/06/2008

(PressReleasePoint)

One year of the Leo® Diamond challenge
Ernest Jones is celebrating the first anniversary of the Leo® Diamond challenge. Over the last twelve months more than 36,000 people have taken the challenge and 88% have identified the Leo® Diamond as being visibly brighter than a comparable diamond.

Win Leo® Diamond jewellery – Only at Ernest Jones
See the superior brilliance for yourself and you could win a Leo® Diamond ring worth £6000, or one of twelve Leo® Diamond pendants worth £2000 each. You can take the challenge at any Ernest Jones store.

The Leo® Diamond, visibly brighter
Exclusive to Ernest Jones, the Diamond and Watch Specialist, the Leo® Diamond is the first diamond to be independently certified for its superior brilliance. For even greater allure, each Leo® Diamond ring features a trademark ‘hidden’ diamond inside the band.

About Leo Schachter: Mastercraftsman
For over a century Leo Shachter has crafted quality diamonds. The Leo® Diamond is the pinnacle of years of research and development. In the words of Leo Schachter himself; “The unique symmetry and placement of its facets result in fire, sparkle and brilliance that will take your breath away.”

About Ernest Jones: The Diamond and Watch Specialist
Ernest Jones, the Diamond and Watch Specialist, has over 200 stores and a retail website at www.ernestjones.co.uk. Featuring a wide range of leading brand watches and high quality jewellery, Ernest Jones also has a stunning selection of gifts for all occasions. Ernest Jones is part of the Signet Group, the world’s largest speciality retail jeweller.

Take the Leo® Challenge
For a chance to win, visit any Ernest Jones store now to take the Leo® Diamond Challenge. Or to buy Leo® Diamond jewellery go to http://www.ernestjones.co.uk/webstore/browse/N/2+4...

PR contact:
Tim Lundberg
Copywriter
Signet Trading ltd
www.hsamuel.co.uk
www.ernestjones.co.uk
D - 0208 207 8312
E – tim.lundberg@signet.co.uk