Pepperidge Farm®Goldfish®Crackers, the NBA and NBA All-Star Dwyane Wade Launch Team Xtreme

Kids Can Win an All-Expenses Paid Trip for Four to NBA All-Star 2010 in Dallas

Norwalk, C.T., October 22, 2009- ThePepperidge Farm ^® Flavor Blasted ^® Goldfish ^® brand, in partnership with the NBA and NBA All-Star Dwyane Wade, today announced theTeam Xtremeprogram, which encourages America's youth to stay active through outdoor play.

Named after theGoldfishcracker character Xtreme,Team Xtremewill encourage kids to get outside and play. All kids are invited to joinTeam XtremeatGoldfishFun.com/team_xtreme_park, where they can enter a sweepstakes to win one of six all-expenses paid trip for four to NBA All-Star 2010 in Dallas. In addition, when kids visit the website, they can track their active play time for additional chances to win the trip. The new website features hundreds of game ideas, a 'game of the week,' a scoreboard where kids can see the total number of hours of play time logged by kids nationwide and receive messages fromTeam Xtremeco-captains, Dwyane Wade and the energeticGoldfishcharacter, Xtreme. The website even has a pop up video of Wade, who encourages kids to go outside and play after being on the site for 15 minutes.

"I am thrilled to continue my partnership with the Goldfish brand, and to encourage kids across the country to be active through play," said Wade. "Keeping kids fit is really important to me and I believe that when children understand the necessity of living a healthy lifestyle, they are able to make good choices about nutrition and fitness."

"We are extremely proud of ourTeam Xtremeprogram which partners ourGoldfishcharacter Xtreme with NBA star Dwyane Wade to encourage kids to go outside, play, and have fun," said Steve White Vice President, Youth Snacks Division for Pepperidge Farm. "With the continued focus on childhood obesity and the sedentary lifestyles of many Americans today, thePepperidge Farm Goldfishbrand is passionate about encouraging change and making physical activity a fun and necessary part of children's lives."

The program will be supported with a :30-second television ad featuring Xtreme, theGoldfishcharacter, and Wade that will be shown on Nickelodeon, Cartoon Network and the Disney channel throughout the month of November. In addition, Sports Illustrated for Kids subscribers will receive their November issue 'wrapped' with anGoldfishbrand advertisement about Team Xtreme, which features Xtreme and Wade encouraging kids to log on togoldfishfun.comto sign up. Additional support includes online advertising.

TheFlavor Blasted Goldfishbrand has also partnered with NBA FIT / WNBA FIT as the presenting partner of the first-ever NBA FIT/ WNBA FIT Dribble, Dish and Swish events across the country. The program features more than 200 local competitions in eight NBA cities and will conclude in February with the national finals taking place on theFlavor Blasted Goldfishbrand court at NBA All-Star Jam Session presented by adidas in Dallas.

NBA FIT / WNBA FIT Dribble, Dish and Swish presented byPepperidge Farm ^® Flavor Blasted ^® Goldfish ^® is free for boys and girls ages 7 to 12 and encourages participants to be active and to maintain healthy lifestyles. The competition gives participants the opportunity to showcase their fundamental basketball skills and physical fitness through a time-based, half-court obstacle course. More than 200 local competitions will take place through early December in locations throughout New York, Los Angeles, Boston, Chicago, Houston, Atlanta, Phoenix and Miami.

For more information and official sweepstakes rules, go toGoldfishFun.com. To learn about Dribble, Dish and Swish, go toNBA.com.

About Pepperidge Farm
Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. The company was named the number one place to work in Connecticut in the large companies category of theBest Places to Work in Connecticutcompetition for 2009. Among the company's most popular products are Chocolate Chunk andMilano ^® cookies,Goldfish ^® crackers, and more than 50 varieties of fresh baked breads including Swirl,Pepperidge Farm Farmhouse™, 100% Natural and Whole Grain. The company recently addedEcce Panis ^® gourmet artisan breads to its portfolio.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 9 manufacturing facilities, almost 5,000 employees, 3,500 independent distributorships operating 4,000 trucks, and over $1.45 billion in sales. Pepperidge Farm has been part of the Campbell Soup Company since 1961.

CONTACT:

Geri Allen
Pepperidge Farm
(203) 846-7351
geri_allen@pepperidgefarm.com

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