Nordic Semiconductor Launches Bluetooth® Smart and Ant+ Demo App for Iphone 4s at Ces

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CES, Las Vegas, January 10, 2012 -- Ultra low power (ULP) RF specialist Nordic Semiconductor ASA (OSE:NOD), today announces the nRFready iOS Demo App sample application for the iPhone®4S that can be used to fast-track Bluetooth low energy (orBluetooth Smart as Bluetooth low energy devices and sensors will now be marketed to consumers) and ANT+™ wireless app and accessory development.

The application provides developers with an ideal starting point and ready-built design framework to accelerate development of Bluetooth Smart and ANT+ enabled apps and accessories for the iPhone4S – and if using Nordic's market-leading nRF8000 Series Bluetooth low energy and nRF24AP2 Series ANT solutions – will also provide a complete end-to-end, class-leading product development solution.

“These are truly exciting times for ultra low power wireless," comments Geir Langeland, Sales and Marketing Director at Nordic Semiconductor. "In 2011 we were delighted to see a range of Android-powered smartphones ship with built-in support for ANT+, and the iPhone 4S was the first smartphone to ship with built-in support for Bluetooth low energy."

Langeland continues: "This really confirms our belief that the market opportunity for ultra low power accessories for smartphones is going to explode over the next couple of years. And with Nordic's undisputed lead in ultra low power wireless, the company is in a unique position to fuel this market with our long-established class-leading ANT+ and Bluetooth Smart solutions.”

The nRFready iOS Demo App is a fully functional application that will work with a wide range of the most popular ANT+ and Bluetooth Smart accessories such as wireless heart rate straps, footpods, bike speed-distance...

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