Nova initiates EMI schemes as a step towards improving access to healthcare

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Nova Medical Centers has introduced EMI option for all its cash patients

Bangalore, Karnataka, August 20, 2014 -(PressReleasePoint)- Nova Medical Centers, the pioneers of short-stay surgery in India, have gone a step ahead in making quality healthcare accessible and affordable to its patients. Nova has tied up with Pine Labs, a leading company in payment solutions, to offer easy EMI options of 3, 6, 9 or 12 months, depending on the convenience of the patients. The parent company, Nova Medical Centers, has implemented this scheme across all its surgical centers, Nova Specialty Hospitals and fertility centers, Nova IVI Fertility.
In India, a large segment of our population is not covered by health insurance which makes them susceptible to unforeseeable health related expenses. To address this need, the newly introduced EMI scheme offers multiple advantages such as easy and gradual payback of the treatment cost, reduced dependence on family/ friends in times of emergency and access to quality healthcare. The scheme would be especially relevant for medical procedures that are not covered by MediClaim.

Suresh Soni, Founder and Chairman, Nova Medical Centers said, “Our aim is to make quality healthcare accessible and affordable to patients. Due to financial constraints, the working class population in India tend to ignore their health and ‘minor’ health problems are often put off till they become serious. With this EMI option, Nova aims to enable people to take better care of their health while not having to worry about unexpected healthcare expenses which need to be settled upfront.”

The option of EMI compliments the existing payment method of accepting credit cards at all its centers. The EMI options will be available for all credit card holders of the following banks:

1. SBI
2. Kotak Mahindra
3. Axis Bank
4. Citibank
5. ICICI Bank
6. IndusInd Bank
7. Standard Chartered Bank

About Nova Medical Centers:
Nova Medical Centers is the parent company of Nova Specialty Hospitals and Nova IVI Fertility. It currently operates 10 specialty surgery hospitals and 9 fertility centers, with 1 polyclinic in Muscat, Oman. Nova was co-founded by Suresh Soni and renowned shoulder surgeon Dr. Mahesh Reddy, along with the GTI Group, based on a “doctor-owned and doctor-managed” concept enabling doctors to have a sense of ownership and a long-term association with the company. This concept also allows world-class doctors to deliver the best possible patient care in a hassle-free environment.
Established in 2009, Nova Specialty Hospitals’ mission is to provide world-class surgical care that is accessible and at an affordable cost. Having pioneered the concept of short-stay surgical care in India, Nova focuses on providing the finest quality care for patients from specialized doctors while increasing operating efficiency.

Nova IVI Fertility is a joint venture between Nova Pulse, India, and IVI, Spain, introducing the same exceptional standard of processes, protocols and policies to deliver the most sophisticated Assisted Reproductive Technology (ART) in India.

Nova’s vision is to create a novel institution that stands for excellence in healthcare services by providing the best patient experience and is an international reference for clinical outcomes, by adopting the latest advances in medical sciences, technology and an innovative business model.

For further information, please visit and

Press Contact:
Sharmee Roy
#24/1, Walker Lane
Langford road cross, Richmond town
Bangalore 560025
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