Novamedia makes an all-out effort on customer engagement

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Novamedia – the organization covering the Dutch Nationale Postcode Loterij, the VriendenLoterij, the BankGiro Loterij, the Swedish Svenska PostkodLotteriet and the People’s Postcode Lottery – has entered a triennial contract with GX Software. Novamedia takes both products of GX Software: the CMS XperienCentral and the online engagement solution BlueConic.
Both products fulfill Novamedia’s most import online goal: customer engagement.

Novamedia signed a three-year agreement with GX Software. The first results with BlueConic are already achieved by the Nationale Postcode Loterij and the BankGiro Loterij. Furthermore, the VriendenLoterij and the BankGiro Loterij recently started with the implementation of XperienCentral. The other brands of Novamedia will follow in their footsteps soon. In most cases, the implementation of XperienCentral goes hand in hand with a redesign.

Customer engagement

Customer engagement
Novamedia’s online strategy aims at building valuable relationships with customers. But that’s quite a challenge with nearly a hundred online channels and millions of Dutch, Swedish and British lottery participants. Fortunately, the online engagement products of GX Software help Novamedia to reach its online goal. With BlueConic, the lotteries will be able to build a rich, personal profile of each individual visitor. These profiles enable them to recognize this person at his next visit and – thanks to XperienCentral – to communicate with him at a highly relevant level.

Coping with large entries of online visitors
Being able to leverage online engagement wasn’t the sole reason for Novamedia to select GX Software. Its proven track record was also of overriding importance. Both XperienCentral and BlueConic are pre-eminently equipped to take care of a high number of visitors. So when the number of online visitors peaks, Novamedia’s online channels will continue to perform excellently.

About Novamedia
Novamedia’s vision is based on the idea that the world needs organizations that are strongly committed to society. The company’s goal is to set up lotteries worldwide in order to collect money for charity. Novamedia operates five charity lotteries: the Nationale Postcode Loterij, VriendenLoterij and the BankGiro Loterij in the Netherlands, the Svenska Postkod Lotteriet in Sweden, and the People’s Postcode Lottery in England and Scotland. Novamedia is the world’s second largest private charity donor in the world.

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