Novosol, Singapore headquartered mobile media and advertising company after Airtel in India has partnered with Indonesian Telecom, Indosat. Now, Indosat will offer Novosol's MoFutbol multimedia mobile magazine to its 50 million plus subscribers at no charge. MoFutbol is a 24x7 magazine video, photo-stories and real time scholars. MoFutbol is the first multimedia mobile football service in Bahasa Indonesia and English.
City, State, India., February 28, 2014 - (PressReleasePoint) - Novosol, Singapore headquartered mobile media and advertising company after Airtel in India has partnered with Indonesian Telecom, Indosat. Now, Indosat will offer Novosol's MoFutbol multimedia mobile magazine to its 50 million plus subscribers at no charge. MoFutbol is a 24x7 magazine videos, photo-stories and real time scrollers.
MoFutbol is the first multimedia mobile football service in Bahasa Indonesia and English. The Mandarin and Malay editions are coming soon. MoFutbol takes football following to a new level with the LIVE Visual Match Action, Visual Match Previews & Replays, World Cup Stories, WAGs & Wives Stories, Gossip, Local Football and much more; users can check out mofutbol.com free of cost. Android users across Asia can download the MoFutbol Android App from the Google Play Store.
MoFutbol covers the English League, La Liga, Champions League and all important football matches. For Indonesians & Malaysians, MoFutbol will also cover the Indonesian Super League and Malaysian as well as Indonesian local football matches. The intense and deep coverage for the Football World Cup in Brazil will start from May. It will also be available on the upcoming MoFutbol YouTube Channel. Indosat-Novosol partnership is a three pronged strategy -Mobile Magazines, mgram MMS and data/advertising- to build new revenue streams with mobile operators.
On the tie-up Minhaz Lokhandwala, CEO Novosol said, "In football loving Indonesia, with MoFutbol availability at no charge in Bahasa, we expect to create 20 million active data subscribers, and corresponding data revenues for Indosat. Novosol will monetize this through advertising. An advertising is expected to generate US $ 0.50 to $ 1.00 annually per active subscriber.
Novosol Mobile magazines include momoviez.com, mocricket.com and mosportz.com. Additionally, there is moGram MMS service. The content is published in English, Hindi, Tamil and Bahasa. Today, Novosol has over 10 million active subscribers in India, Malaysia and Indonesia – key partners include Airtel, Celcom, Indosat and YouTube. Discussions with leading operators around Asia are ongoing.
Novosol is targeting to build an active subscriber base of 20 million by 2014 and 50 million by 2015. These will be monetized via Novosol’s unique proprietary platforms, internal as well as partner sales team and the existing advertising partnership with Google.