Who will create the next amazing NFC app? Maybe you…
Eindhoven, Netherlands, March 5, 2014 - NXP Semiconductors N.V. (Nasdaq:NXPI) today announced the launch of their new NFC Windows Application Contest with support from Microsoft Corp. and Lenovo. Specifically focused on developing near field communication (NFC) apps for PCs and tablets running Windows 8 or Windows 8.1 the contest encourages students and professionals to think outside the box and submit their ideas for a chance to win.
NFC is a ground-breaking technology that allows enabled devices to respond to the tap of objects. NFC transforms the already dynamic user experience in a way that enables the "Internet of Things" allowing smart devices to interact with tags in ‘smart posters’, gaming systems, other electronic devices and, ticketing or payment terminal contactless readers in a secure and intuitive manner.
The NXP NFC Windows Application Contest will be organized in two phases:
Idea Submission – Contestantsare now able to submit their PC and tablet NFC application ideas at www.nfc-windows-application-contest.com. Up to 1000 ideas will be selected, based on creativity, consumer attractiveness and participant ability to execute, to advance to the second phase. Each of them will receive state-of-the-art NFC development tools to create their application in the Realization round. The best 20 ideas and the five best documents will also receive awards.
Realization – During this round, all selected participants will transform their ideas into demonstrable applications. The deadline for all functional applications will be July 3, 2014. Five winners will be selected, each receiving a share of $22,500. The winners will also receive a selection of NFC-enabled devices and have the unique opportunity to present their final work to a panel of experts from industry experts. A special prize will also honor the best university submission.
“Over the past few years we have seen an acceleration in the breadth of NFC applications, ranging from interactive advertisements, easy sharing of pictures and video, pairing of devices, all the way to mobile payments. Our goal with the NFC Application Contest is to tap into the creativity of individuals to unlock the next small and big ideas for killer NFC applications, and bring them to market”, said Rutger Vrijen, vice president and general manager, RFID Tagging and NFC Readers, NXP Semiconductors. “We are very excited to launch this challenge with Microsoft and Lenovo, and with their support we will make sure that the only limit to what NFC can do is your creativity!”
“Windows 8.1 brings users a whole new level of experience and interactivity, enabling them to engage with their PCs, tablets and notebooks in ways we could have only imagined a few years ago,” said Jack Mayo, partner director of Program Management, Microsoft. “NFC enables our associates to raise the bar even higher, allowing greater interaction between devices. This contest will help show us just how high that bar can go.”
“Encouraging new ideas, new concepts and out of the box thinking is critical for any company operating in the high tech field, and forms the philosophy of creative problem solving. These qualities are openly encouraged in Lenovo, helping us build better products.” said Jon Mulder, program manager for the Lenovo Developer Program. “Now that NFC is widely deployed on mobile devices, it is the perfect time to continue the user experience on PC and tablets.”
Co-invented by NXP Semiconductors in 2002, NXP's NFC technology is now incorporated in PC, tablets and mobile phones from major OEM's, in mobile operating systems, in the services of mobile network operators and service providers and in the tags and readers deployed by transit operators, retailers, access control systems and advertisers.
NXP Semiconductors N.V. (NASDAQ: NXPI) creates solutions that enable secure connections for a smarter world. Building on its expertise in High Performance Mixed Signal electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech and computing. NXP has operations in more than 25 countries, and posted revenue of $4.82 billion in 2013. Find out more at www.nxp.com.