On October 26 Buca di Beppo Celebrates World Pasta Day by giving away FREE spaghetti and a Pasta-rific gift

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Las Vegas, Nevada (September 24, 2009) – October 26 is official World Pasta Day and to mark the special occasion Buca di Beppo, the family-style Italian restaurant, is serving up a Pasta-rific promotion.

On October 26, all guests who purchase a Buca Small or Buca Large pasta or entrée will receive a FREE serving of Spaghetti with your choice of Meat Sauce or Marinara, plus guests will also receive a 16-ounce package of Rummo-brand Italian Pasta to take home and prepare at their leisure. Guests are invited to sign up for the Buca di Beppo eClub at www.bucadibeppo.com to receive a special Buca recipe that can be prepared using their high-quality Italian Pasta.

World Pasta Day has been observed since 1995 as an international celebration of pasta. This year’s theme is “Pasta Meals on Every Table,” and Buca di Beppo – never a place to let anyone leave hungry – is doing its part to promote the food loved the world over.

Buca di Beppo is famous for its homemade marinara and meat sauces served over a bed of imported Rummo Italian Spaghetti. The casual Italian eatery also offers a variety of budget-friendly pastas and entrées including Lasagna, Fettuccine Alfredo and Chicken Parmigiana. In addition, Buca recently introduced 10 new menu items that include Prosciutto Stuffed Chicken, Chianti Braised Short Ribs, Penne San Remo, Baked Rigatoni and many more delectable dishes.

Terms of the Free Pasta program:
Valid at any Buca di Beppo location throughout the country, the free pasta offer is valid for dine-in only customers on October 26, 2009. To receive the free spaghetti and package of pasta, guests must purchase a Buca Small or Buca Large pasta or entrée. Available while supplies last. The free offer is not valid on Buca To Go orders, but may be boxed and taken home by dine-in guests. For more information, please visit www.bucadibeppo.com.

About Buca di Beppo
Recently acquired by Planet Hollywood International, Inc., with locations from Albany to Honolulu, Buca di Beppo restaurants embody the Italian traditions of food, friendship and hospitality. Dishes enjoyed for generations in villages throughout Italy inspire the menu, which features both Northern and Southern Italian favorites. While the food has pleased millions of palates from coast-to-coast, Buca di Beppo is equally famous for its quirky décor and upbeat atmosphere. Most Buca di Beppo locations are open daily for lunch and dinner. Catering is also available at many locations nationwide. Visit www.bucadibeppo.com for locations, hours of operation, menus, reservations or to place an online order for Buca To Go.

About Rummo Pasta
Rummo SpA, is one of the main Italian pasta manufacturers in the world. The company has a 160-year history, and continues to be family-owned and run through five generations. Rummo SpA is a worldwide producer and retailer of a wide variety of high quality pasta including enriched pasta, durum wheat pasta, dry egg pasta, organic pasta, whole wheat pasta, tricolor pasta, and others. Rummo Lenta Lavorazione pasta is made with an exclusive method that revives the old tradition of pasta making to maintain the high protein content, flavor and aroma of the finest durum wheat.

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Media Contacts:
BRAINtrust Marketing + Communications
Spence Johnston, 702.862.4242 or 702.370.7838
spence@braintrustlv.com