Okaya Power Group launches ‘Nasaka-XtraPure, UF Gravity water purifier’

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Okaya Power Group launches ‘Nasaka-XtraPure, UF Gravity water purifier’ - Sleek body design with unique features for ultimate purification at affordable price

Okaya Power Group (OPG), renowned for its forte in innovative Japanese technologies for over a quarter century now, after the successful launch of a range of Nasaka RO Water purifiers, has introduced yet another water purifier ‘Nasaka–XtraPure’ under the umbrella brand ‘Nasaka water purifiers’.

New Delhi, Delhi, India., November 22, 2011 - (PressReleasePoint) - Okaya Power Group (OPG), renowned for its forte in
innovative Japanese technologies for over a quarter century now, after the successful launch of a range of Nasaka RO Water purifiers, has introduced yet another water purifier ‘Nasaka–XtraPure’ under the umbrella brand ‘Nasaka water purifiers’. This unique concept water purifier has the highest purification stages in its segment, which provides complete protection from all water borne diseases.
 
Presently water treatment industry in domestic segment is growing at a rate of 15-20% per annum. The market size and potential of water industry in India is evident from the fact that in a population of over 135 crore, less than 2% Indians purify water before drinking.
 
After extensive research and market survey, Okaya has identified a huge necessity and supply gap in the affordable water purifier market. As a result, Okaya, a pioneer when it comes to one of its kind technology has launched XtraPure water purifier. The low priced product is for all the people who could not afford a water purifier earlier.
 
Nasaka - XtraPure is the only purifier in India that removes harmful iron from water and energizes water to improve your metabolism. It has 0.01 µ UF Membrane for removal of not only bacteria, but also cysts and other pathogens. Nasaka - XtraPure is the only product in its segment with ABS body, for long lasting benefits and therefore no plastic smell is found in purified water, even after 24 hours. The purifier has the highest storage capacity of 11 liters, suitable for a family of 8-10 persons. With water level indicator and no chance of insect’s entry in the water tank Nasaka - XtraPure needs no maintenance at all.
 
Mr. Rajesh Gupta, Director of Okaya Power Ltd., stated, “More and more people are becoming aware of the hazards of drinking impure water, so the demand for quality and affordable water purifiers is growing rapidly. Over 80% of communicable diseases are caused by drinking impure water. If nature does not discriminate, how can we? Hence, we decided to launch Nasaka - XtraPure for the segment that could not afford a water purifier earlier.”
 
NASAKA Xtra Pure gravity filter consists of six filtration stages:
 
1.        Sediment filter- Filters out large sized suspended particles, dirt, dust, etc.
2.        Tourmaline balls- Remove harmful iron upto 2 ppm present in water and energize water by emitting Far Infra Red rays and increase metabolism
3.        Sediment filter- To filter out smaller sized suspended particles
4.        Silver impregnated Activated carbon- Removes organic impurities and chlorine. It also enhances taste and removes odours.
5.        SS screen- To prevent any small particles of activated carbon entering the UF membrane, thus to prolong its life.
6.        Ultrafiltration membrane-Removes colloids, bacteria, pyrogens and other disease causing microorganisms larger than 0.01 m in size.
 
MRP of Nasaka - XtraPure is Rs.2, 499/- and it is available at all leading outlets across the
country.
 
About Okaya Power Group (OPG)
 
Okaya Power Group (OPG) began its foray into IT products, UPS (in 1989) & industrial battery manufacturing (in April 2002) under the leadership of Mr. O.P. Gupta. With diversified verticals viz. batteries, portable power, metals processing, water purifiers, software solutions and infrastructure development, it has today become a renowned name. Backed by over 25 years of industrial experience, it has a successful track record of leading brands such as Okaya, Okaya Infocom, Microtek, Joos, Mtekpower and Digipower. This diversified portfolio has helped the group to grow by leaps and bounds and is headed towards crossing the Rs. 2000 crore milestones this year.
 
With Integrity, Responsibility and generosity being the pillars of the group, it is quite
determined to rule the skies of Indian as well as international markets.
 
For further information, please contact:
 
Sanjeev Choudhary / Manauti Walecha
9313574011 / 9810864864
Dmas PR, New Delhi