At Cosmoprof North America 2014, Boca Cosmetics Group reveals O2, a treatment to detoxify hair and scalp powered by OxyPURE™ technology
Boca Raton, FL, USA July 8, 2014 - (PressReleasePoint) - Olez, Natural Innovative Haircare, introduces O2 OxyPURE™ technology featured in the revolutionary treatment O2 Oxygen Therapy. Designed with the stylist in mind, O2 detoxifies the hair and scalp while infusing the hair with vital nutrients that leave the hair feeling soft, healthy and luxurious.
The O2 salon treatment is a 4-step system with OxyPURE™ technology which uses a fusion of activated oxygen to detoxify hair from the inside out.
O2 is blended with naturally derived ingredients such as Brazilian Juá extract, fruits and vitamins to nourish the hair. The treatment exfoliates, purifies, nourishes and protects the hair and scalp
"With an O2 treatment, salons and distributors will be able to provide new and innovative services to demanding clients. The hair is more vibrant, weightless, and has luminous shine in just one O2 application," said Boca Cosmetics Group CEO Claudio Correia.
Inspired by the growing trend of oxygen infused skincare regimens, Oxygen Therapy for the hair is expected to be one of the fastest growing hair trends.
The O2 retail collection is also being launched at this year’s Cosmoprof. The line includes O2 Juá Extract Shampoo, Multi-Vitamin Conditioner and Vita-Cell Thermal Protector. Designed as a daily regimen to refresh the hair, the O2 at-home collection is set to increase salon visits as it becomes a hair care beauty ritual - much like skincare.
To learn more visit, olez.com or connect via e-mail at email@example.com.
About Boca Cosmetics Group
Innovation Inspired By Nature
Olez® is manufactured by Boca Cosmetics Group (BCG). BCG develops and manufactures innovative quality hair care products that combine natural ingredients with advanced technology to deliver healthy, shiny and beautiful looking hair. BCG has an extensive history as a manufacturer for some of the world’s most well-known brands. Media Contact:
7610 Northwest 6th AvenueBoca Raton, FL 33487
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