Olympic Air and Fratelli Carli named Sitecore 2013 Site of the Year Award Winners in Southern Europe

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Copenhagen, Denmark, – Dec., 12 2013 Sitecore, the global leader in customer experience management software, today announced the 2013 Site of the Year winners for Southern Europe.  

Now, in its sixth year, Sitecore Site of the Year 2013 continues to recognise the leading companies who use Sitecore to create amazing experiences for every customer that engages with their brand across every channel. Sitecore’s experience platform combines best-in-class web content management with marketing automation, email marketing, social media, e-commerce, optimisation, and analytics into a single, unified solution. As in previous years, the 2013 award winners relied on Sitecore’s software to drive web campaigns and digital marketing strategies to meet business goals, representing excellence across verticals and business applications. 

The Sitecore judges considered creativity in the use of Sitecore’s capabilities to deliver outstanding and transformative business results, integration with applications, multichannel engagement and overall site visitor experience.

This year’s Best e-Commerce Site Award went to Fratelli Carli in Italy.

Fratelli Carli's passion and dedication to their customers is demonstrated through the personalized and detailed content presented throughout their websites. Fratelli understands that marketing is about delighting its customers through the provision of superb products, and high-level service. GM Servizi as solutions providers have taken an innovative approach to customer service throughout its history. GM Servizi believe that the users of these websites, as all the other Carli’s customers, can feel this culture and recognize the company philosophy implemented as in any other aspect of the way they do business.

The web interfaces are fully integrated with the customer’s Back Office (IBM mainframe architecture) existing procedures concerning order acquisition, prospect management and CRM. The promotion activities start from the IBM mainframe and are immediately published inside Sitecore using web services. The same happens for the products’ prices which are synchronized every night for all products pages and markets. This way both systems (back office and front end) always have the same product price and the same promotions. All customer data, stored in the custom IBM CRM, is available in the Sitecore environment using a Membership Provider which allows for a  unique repository without any user database physical replication.

This year’s Best customer/user experience Site Award went to Olympic Air in Greece.

Olympic Air is a competitive, innovative aviation company based on the values of   traditional Greek hospitality and a passion. It operates more than 100 flight segments per day in South-East Europe.

The corporate website, which receives approximately 600K visitors per month, is hosted on Microsoft’s Azure platform, on a PaaS model and IaaS for CMS. It provides a very rapid development environment via its flexible architecture and extensive API. All important issues such as advanced caching, searching and error handling come out of the box and require zero effort to address, allowing the development team to focus on website content and functionality.

“We congratulate our winning partners and customers. The quality of our annual Sitecore awards continues to rise as our customers and partners keep on pushing and owning the potential of Sitecore’s experience platform. The 2013 award winners are outstanding examples of how users are leveraging Sitecore solutions in innovative and progressive ways to drive a personalised digital experience that build the effective, meaningful relationships that win customers for life. These awards also recognise our local capability for delivering solutions that enable customers to realise exceptional returns on their Sitecore investment.“ said Søren Bak Jepsen, President, Sitecore International.

Best e-Commerce Site

Fratelli Carli - www.oliocarli.it  

Site built by GM Servizi

Best customer/user experience Site

Olympic Air - www.olympicair.com  

Site built by Linakis Digital

Read more about the winners HERE

About Sitecore

Sitecore is the global leader in customer experience management software. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With Sitecore’s experience platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet and Heineken– trust Sitecore to help them deliver the meaningful interactions that win customers for life.

News Source : Olympic Air and Fratelli Carli named Sitecore 2013 Site of the Year Award Winners in Southern Europe

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