Olympus Puts Purchasing Power In The Hands Of Consumers With Robust New E-Commerce Site

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The Olympus Store’s Live Chat and Advanced Search Make Online Shopping Fun and Easier Than Ever Before

CENTER VALLEY, Pa., August 9, 2010 –Today, Olympus Imaging America Inc. is proud to announce the launch of the Olympus Store, a new, e-commerce website that makes shopping for Olympus products fun and easier than ever before. The site is easy to navigate and helps consumers find the right product by giving them access to knowledgeable customer care representatives, through live chat, e-mail and phone support. In the future, the e-commerce website will offer consumer reviews and recommendations on what products would best fit their lifestyles. At the Olympus Store you will enjoy a hearty shopping experience, utilizing the site to research and purchase a wide selection of products, including digital cameras, lenses, underwater housings, audio devices, binoculars and limitedly available accessories, allowing you to capture it all.

The Olympus Store has a variety of other features to make shopping simple, including:

“Through every step of the purchase process, the Olympus Store makes shopping fun and easy by giving people all the facts they need to make an informed purchase,” said Dan Mastellon, vice president -- operations, customer care and repair, Olympus Imaging America Inc. “With Live Chat, visitors to the site can instantly communicate with a customer care representative who will answer questions and help with selections. The site also lists accessories that can sometimes be hard to find making it a one-stop shopping experience for our customers.”

To access the Olympus Store and start the e-shopping adventure, please click here:https://us.buyolympus.com/.

Journalists interested in receiving more information on the Olympus Store should contact Jeff Hluchyj, Mullen Public Relations, (617) 226-9953 orjeff.hluchyj@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, Pa. 18034, ph: (484) 896-5719 / (800) 622-6372 orjennifer.colucci@olympus.com, or visit the Olympus Web site:http://www.getolympus.com.

ABOUT OLYMPUS IMAGING AMERICA INC.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people's lives every day. These include:

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit:www.olympusamerica.com.

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