OLYMPUS received two EISA Awards for OLYMPUS OM-D E-M10, Compact System Camera and M.Zuiko Digital ED 12-40mm f2.8 PRO, Interchangeable lens

Olympus's picture
Printer-friendly versionPrinter-friendly version

EISA AWARD European Consumer Compact System Camera 2014-2015

OM-D E-M10 (Silver), Compact System Camera

Attached with M.Zuiko Digtal ED14-42mm F3.5-5.6 EZ

EISA AWARD European Compact System Zoom Lens 2014-2015

M.Zuiko Digital ED 12-40mm F2.8 PRO, interchangeable lens

Olympus Imaging Corporation (President: Haruo Ogawa) is pleased to announce that the OLYMPUS OM-D E-M10, Compact System Camera has received the "EISA AWARD European Consumer Compact System Camera 2014-2015" and the M.Zuiko Digital ED 12-40mm f2.8 PRO, interchangeable lens has also received "EISA AWARD European Compact System Zoom Lens 2014-2015".

The European Imaging & Sound Association (EISA) is an organization representing 50 leading camera, imaging and audio magazines in 20 European countries. Each year it selects outstanding products and technologies from a wide spectrum of audiovisual product categories.

OLYMPUS OM-D E-M10, Compact System Camera

"EISA AWARD European Consumer Compact System Camera 2014-2015"

The OM-D E-M10 is the latest model in Olympus Compact System Camera OM-D series, with the cutting-edge technology into a compact and lightweight body. The E-M10 inherits the 16 megapixel Live MOS sensor and TruPic VII image processor respectively from the high-range E-M5 and E-M1 models for the excellent image quality, high-resolution, and high-sensitivity. This model features an ultra-slim design with an excellent operability, and a quick response, high-resolution electronic viewfinder for authentic shooting style. This is a "SUPER PREMIUM SMALL" Compact System Camera.

The EISA jury was impressed by the affordability of the E-M10 camera, another benchmark Olympus product that straddles the line between professional and enthusiast. "The Olympus OM-D E-M10 harnesses all the qualities that has made the OM-D series so successful and brings them together in a more compact body, at a more affordable price," jurors explained.

E-M10 has "an excellent, high-quality electronic viewfinder (1,440,000 dots and 120fps refresh rate) and the tiltable LCD monitor that boasts numerous touch-screen control options, including focusing, shooting and exposure control."

"The E-M10 is fast, too. The shutter lag is only 0.062 seconds, and in sequential shooting mode it reaches 8fps, even when shooting both raw and maximum-resolution JPEGs. The AF is among the fastest of any Compact System Camera and there's a Focus Peaking option in manual focus mode, too. With Full HD video and WiFi functionality, the E-M10 is one of the best value Compact System Cameras available."

M.Zuiko Digital ED 12-40mm f2.8 PRO, interchangeable lens

"EISA AWARD European Compact System Zoom Lens 2014-2015"

This is a standard zoom lens that conforms to the Micro Four Thirds System standard and features a constant aperture f2.8. This lens features a dustproof and splashproof construction that can withstand even professional use, and is the first model in the "M.Zuiko PRO" high-performance lens category.

This large-aperture standard zoom is the first in the M.ZUIKO PRO category which covers focal lengths equivalent to 24-80mm on a 35mm camera. In addition to dustproof and splashproof construction, its constant aperture value at all focal lengths was one of the requirements from professional photographers for a high-performance lens. This product maintains the brightness of a constant aperture f2.8 for the perfect response to high-grade image creation.

The EISA jury comments: "Being Olympus's first PRO lens for Micro Four Thirds, the M.ZUIKO DIGITAL ED 12-40mm 1:2.8 is nevertheless affordable for the enthusiast photographer too."

"This fast and weather-sealed standard zoom has impressive optical qualities, solid mechanical build quality and a superb focus control that combines manual focus with silent, quick AF. It is also a very compact lens, in spite of its fast 1:2.8 maximum aperture. The zoom covers a range from 12mm to 40mm, which makes this lens suitable for landscapes, architecture and portraits, as well as general photography."

*The company names and product names specified in this release are the trademarks or registered trademarks of each company.

Please be advised that press releases and information posted on this site are current at the time of the original publication date. Please note that they may now be outdated or rendered inaccurate.

Copy this html code to your website/blog to embed this press release.


Post new comment

4 + 1 =

To prevent automated spam submissions leave this field empty.