Onboarding Improves New-Employee Engagement and Productivity

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63% of Companies With a Formal Onboarding Process Experienced Employee Performance Improvements Within the First Year

BOSTON, MA--(Marketwire - March 16, 2010) - The latest research on onboarding trends for2010 from

Aberdeen Group

, aHarte-Hanks Company (NYSE:

HHS

), shows that organizations that haveformalized and automated their onboarding process have experiencedsignificantly better performance gains. The study,

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"Onboarding: The First Line of Engagement,"found that organizationswith a formal onboarding process (one that has a dedicated strategy and setof objectives) saw a 60% greater year-over-year improvement in revenue perFTE and a 63% greater year-over-year improvement in customer satisfactionthan those with an informal or ad-hoc onboarding process.

"Business executives are looking to 2010 as a year for growth. And theability of new employees to contribute quickly and be best-equipped toserve the needs of customers will be critical to this endeavor," said KevinMartin, vice president and principal analyst for human capital research atAberdeen Group. "The initial experiences of new employees have a directimpact on the productivity and profitability of an organization. This iswhere onboarding becomes a competitive necessity and helps explain why 58%of 466 executives surveyed for this research indicated onboarding willincrease in importance at their organization this year." The study revealsthe top actions that organizations should take to build and maintain newemployee engagement and alignment from day one and through the first year.

Aberdeen's analysis of top-performing companies reveals that the importanceof onboarding is realized at the highest levels within the organization andis integrated more completely across the entire organization. According toJustin Bourke, research associate with Aberdeen and co-author of thereport, "Onboarding isn't just an HR exercise, it's a business imperative.There needs to be widespread support and direct involvement from allcorners of the company, and this can't happen unless it is fully recognizedamong senior leadership."

A complimentary copy of this report is made available due, in part, to thefollowing underwriters:

Enwisen

,

iCIMS,

SilkRoad technology,

Taleoand

TalentWise. To obtain acomplimentary copy of the report, visit:

http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6328&camp2

.

Visit

Research.Aberdeen.com

foradditional access to complimentary

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Human Capitalresearch.

About

Aberdeen

Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeenhttp://www.aberdeen.comor call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go tohttp://www.harte-hanks.com.

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