On-line Holiday Shopping Surging as Sales up 19% on Black Friday

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MyBuys Health and Wellness Index Increases nearly 20% from 2009 as online sales accelerate

Redwood City, CA—November 28, 2010—MyBuys, the leading provider of personalization for multi-channel retailers, today released a special online retail report for Black Friday 2010. Representing sales activity from more than 200 retailers, online revenue increased 19% on Black Friday, compared with the same day a year ago. There is additional room for optimism as retailer’s reduced their discounting by 10% per dollar spent from year ago levels. Order sales with promoted items present declined 33% this year, and at the same time, revenue and order sales from full-priced items rose 19% from Black Friday last year.

“The on-line results are very strong for retailers and foreshadow a strong Cyber Monday and holiday season. Consumers continue to increase their online shopping to find what they are looking for without the time investments and hassle of going to the stores and this year is no different,” said Robert Cell, CEO MyBuys. “However, consumers want convenience and helping them find items on-line is a factor driving growth rather than promotional discounting.”

MyBuys will release full Thanksgiving holiday and Cyber Monday online retail revenue figures on Thursday, December 2nd.

About the MyBuys Ecommerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 companies, including more than 70 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online atwww.mybuys.com.

News Source : On-line Holiday Shopping Surging as Sales up 19% on Black Friday