Life Sciences Organizations Can Improve Customer Engagement and Lower Marketing Costs with New Marketing Cloud Solution
Redwood Shores, Calif. – February 12, 2014
Marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries face unique challenges in their efforts to reach healthcare providers, payors, and prescription influencers with personalized communications. At the same time, diminishing budgets require more output from less resources, which makes traditional in-person marketing too expensive and inefficient. To help life science organizations address these challenges and better target and engage with key healthcare audiences, Oracle today announced Oracle Eloqua for Life Sciences.
The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Life Sciences is a flexible and scalable cloud-based solution for marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries that offer industry-specific best practices and capabilities to improve the efficiency and effectiveness of marketing campaigns.
To improve efficiencies in the development and execution of marketing campaigns, Oracle Eloqua for Life Sciences offers predefined contact and account fields, customized campaign templates based on industry best practices, and life science-specific reporting templates that drive user adoption, optimize performance and help marketing organizations achieve rapid time to value,.
To improve the effectiveness of marketing campaigns, industry-specific capabilities in Oracle Eloqua for Life Sciences help marketers target specific healthcare audiences, improve engagement, enhance measurement and produce actionable reporting.
The advanced targeting and segmentation capabilities also improve campaign reach and maximize sales staff effectiveness by enabling marketers to personalize engagement and foster one-to-one conversations with healthcare professionals and prescription influencers.
Oracle Marketing Cloud now has industry-specific marketing solutions for financial services, industrial services and life sciences. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.
Oracle Eloqua for Life Sciences helps marketers in the medical device manufacturing, pharmaceutical, and biotechnology industries increase revenues and reduce costs by supporting the design and delivery of personalized communications across all channels.
Key benefits delivered by Oracle Eloqua for Life Sciences include:
Optimized campaign management and execution: An intuitive user interface specifically designed for the life science industry makes it simple to create campaigns, landing pages and forms, and automate email, demand generation, and content marketing programs.
Fast and accurate targeting: Oracle Eloqua Targeting and Segmentation technology helps life science marketers increase engagement, improve efficiency and drive sales by quickly and easily delivering relevant, targeted, and meaningful communications across traditional and social channels.
Simplified marketing compliance: By logging, tracking and sending an exact copy to your system for every communication from marketing, Oracle Eloqua for Life Sciences enables marketers to deploy compliant and approved digital communications across all channels.
Better lead management: Oracle Eloqua Lead Management helps improve sales team productivity by identifying the best leads and nurturing unqualified, or cold leads, to help move them along the buyer’s journey.
Enhanced customer insight: Oracle Eloqua Marketing Measurement capabilities provide deep insights into marketing activities and campaign performance, showing impact on qualified sales leads, pipeline and ROI.
Rapid deployment: With Oracle’s proven methodology and pre-packaged content for eDetailing, medical education events, formulary approval and online product education campaigns, marketers can ensure rapid time to market for marketing campaigns.
Simple integration: One-click integration enables marketers to quickly and easily integrate actionable customer insights into its existing enterprise applications. The solution also integrates with more than 100 social media and direct mail tools via connectors hosted in the Oracle Eloqua AppCloud.
“Each industry faces its own set of unique marketing challenges, which many one-size-fits-all marketing platforms fail to address,” said Jason Rushforth, VP Industry Solutions at Oracle Marketing Cloud. “At Oracle we are committed to leveraging our extensive insights across a range of verticals to deliver industry-specific marketing solutions. The release of Oracle Eloqua for Life Sciences further demonstrates that commitment and addresses the unique marketing challenges faced by the medical device manufacturing, pharmaceutical, and biotechnology industries.”