Some call it “The City Beautiful,” the “Theme Park Capital of the World,” or simply “O-Town.”
Starbucks calls Orlando, Florida the home for its 2015 leadership conference.
The “Leadership Experience” will bring more than 10,000 Starbucks managers and executives to the Orange County Convention Center. Convention officials estimate the event will have an economic impact of $19.7 million for the city and Central Florida
The personal impact the event has on Starbucks partners (employees) is also significant.
“Starbucks has a long history of investing in opportunities to develop our partners to be future leaders – on the job and in our communities,” said Craig Russell, Starbucks evp of Global Coffee and executive sponsor of the conference. “We look forward to bringing more than 10,000 store managers and global business leaders to Orlando next fall for a meaningful experience and to give back to the community.”
Along with leadership training, the three-day event includes coffee education and combined thousands of hours of community service in the city.
The last similar gathering of Starbucks store and field leaders was in Houston, Texas in 2012. Before that leadership event, ceo Howard Schultz wrote a message to partners telling them what to expect.
“It’s really hard to describe, in words, just how meaningful, how thrilling and inspiring our conferences have been over the years,” Schultz wrote. "But trust me when I tell you that the atmosphere has been charged with enthusiasm and our partners were fired up to do great things and inspire others to join in the effort on behalf of Starbucks, which they did.”
Starbucks has about 600 company-operated and licensed stores in Florida with more than 7,200 partners in the state.