Catalan culture and educational values explain why Barcelona is the world’s most successful football club, its outspoken Vice-President will say at a University of Manchester lecture.
Carles Vilarrubí will speak to students, staff and the public just before Barca take on Manchester City in a crunch Champions League tie on 18 February.
It is organised by the University and Catalan Institut Ramon Llull – which works with higher education to promote Catalan culture internationally.
Vilarrubí, who is also one of Europe’s most important businessmen, is spearheading a cultural outreach scheme set up by the Spanish league champions.
He will discuss the sporting, cultural and educational values central to his club’s success, one of the only three to have never been relegated from La Liga.
One of the major contributing factors, he argues, is the club’s youth team player training includes education about Barca’s values and culture.
He said: “We must take advantage of the fact that Barça is a platform that helps us spread knowledge about Catalonia, Barcelona and Catalan culture.
"At the conference we will explain the values of the Club and La Masia as well as the career of FC Barcelona in the last 50 years, and how the club has allowed people to express themselves at a time when Catalonia lacked freedom."
Professor of Hispanic Studies Chris Perriam said: “We're delighted at the chalk face to have been involved in helping bring this important cultural event to languages students and a wider public. The more we all understand Catalan culture and language, the better."
Àlex Susanna, Director of the Institut Ramon Llull said: “The aim of the agreement between the Institut Ramon Llull and Barcelona FC is to coordinate the potential of both institutions as ambassadors of the Catalan language and culture, and the values of culture linked to sport and the Catalan identity.”
Notes for editors
The event takes place at the Samuel Alexander Building, University of Manchester from 10.00-2.00pm. Carles Vilarubi’s lecture is at 10.15am.
The event will end with a concert by Clara Sanabras and free tasting of Catalan foods – with the chance to learn a few words of Catalan.
The Institut Ramon Llull is a public body which promotes Catalan language studies at universities abroad, the translation of literature and thought written in Catalan, and Catalan cultural production in other areas like theatre, film, circus, dance, music, the visual arts, design and architecture.
Interviews may be available by arrangement
For media enquiries contact: Mike Addelman Press Officer Faculty of Humanities The University of Manchester 0161 275 0790 07717 881567 Michael.firstname.lastname@example.org