Palomita Clothing Panties Launch at Sears

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Latino fashion brand announces availability of new product line
Palomita, a junior fashion brand with a fun, fresh focus on the Latino market, has announced its launch of its new panty “calzones” line at selected Sears department stores and online at Sears.com. The panties feature designs that highlight popular logos and images from Hispanic consumer products and characters such as BOING!, Lulu and Lulu Cola.

“Por fin una marca para ti” Finally a brand for you, is the tagline for Palomita, focusing on the Latino female customer. Palomita was created by Molly “Molona” Robbins a Mexico City native as well an apparel industry veteran. She has secured exclusive rights to use trademarks and vintage art from an array of Latino companies. Palomita incorporates these colorful graphics providing a platform for individual style. The logos will range from beverage companies and confection manufacturers to original designs.

Palomita sleepwear and underwear is manufactured and distributed under license by HYP Inc., and is available now at selected Sears’s department stores and online at Sears.com. For more information on Palomita Clothing visit www.palomitaclothing.com.

Founded in 1991, HYP is a leading accessory licensing company which sells into a wide-range of retail, from mass market to department and specialty stores. The initial focus of this New York based company was in headwear; it has now branched out into sleepwear, intimates, cold weather, socks, flip flops, slippers and t-shirts.