The Pantry Names Largemouth Communications PR Agency of Record

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Largemouth Communications, a full-service public relations firm, has been selected by The Pantry as the company’s public relations agency.

RESEARCH TRIANGLE PARK, N.C. – July 20, 2010 – Largemouth Communications, a full-service public relations firm, has been selected by The Pantry as the company’s public relations agency.

The Pantry, most commonly known for its Kangaroo Express® operating banner, is the leading independently operated convenience store chain in the southeastern United States and one of the largest in the nation with more than 1,600 stores across 11 states.

Largemouth is developing the public relations strategy and implementing programs to promote The Pantry’s new Fresh Initiative and provide additional corporate public relations support.

The Fresh Initiative introduces customers to an improved great-tasting Bean Street Coffee and new fresh food options in a fast, friendly and clean store environment. In additional to national trade media campaigns, Largemouth is developing local media relations campaigns in Raleigh, Charlotte, Chattanooga, Tenn., and Gainesville, Fla. for the initial launch of the program. More than 100 stores will launch the program before the end of the calendar year, and all 1,642 stores by 2011.

Largemouth also supports other corporate public relations initiatives, such as promotion of The Pantry’s quick serve restaurant (QSR) partnerships, including Dairy Queen and Subway, social media programs and philanthropic activities.

“Our Fresh Initiative is integral to our strategic priority of growing our foodservice business. Public awareness and creative promotion is a key component,” said Dave Henninger, Vice President of Marketing Services of The Pantry. “We chose Largemouth as our public relations agency of record based on their proven ability to implement widespread consumer campaigns.”

“The Fresh Initiative reflects the transformation taking place at The Pantry,” said Brandon Bryce, president and CEO of Largemouth. “We’re excited to promote this campaign and provide a full range of corporate public relations support for a company with a legacy of leadership in the industry.”

About The Pantry
Headquartered in Cary, North Carolina, The Pantry, Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of June 10, 2010, the Company operated 1,642 stores in eleven states under select banners, including Kangaroo Express(R), its primary operating banner. The Pantry's stores offer a broad selection of merchandise, as well as gasoline and other ancillary services designed to appeal to the convenience needs of its customers.

About Largemouth Communications, Inc.
Largemouth Communications, Inc. is a full-service public relations firm that was established in July 2005. With headquarters in Research Triangle Park, N.C. and offices in Charlotte and Pittsburgh, the firm provides professional media and corporate relations services to local, regional and national clients. For more information about Largemouth Communications, please visit www.largemouthpr.com.

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