Pearson Joins “Hour of Code” Campaign to Promote Computer Science Education

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Unprecedented Initiative to Help 10 Million People Learn Coding during Computer Science Education Week 

BOSTON — December 3, 2013 — Pearson today announced its participation in the Hour of Code campaign, an unprecedented initiative to help 10 million people — students and adults — learn computer programming during Computer Science Education Week, December 9-13. Led by Code.org, a non-profit that promotes computer science education in schools, the campaign is designed to “demystify” computer science and call attention to the benefits of learning this foundational skill.

According to the Bureau of Labor Statistics, two of the fastest-growing occupations are in computer science and related fields; these professions are expected to grow by 53.4 percent by 2018.

“An understanding of coding can provide a strong foundation for many degrees and career paths, including computer science, where there are three times more computing jobs than graduates,” said Annabel Cellini, SVP of Strategic Marketing, Pearson Learning Solutions. “As part of Pearson’s commitment to the Hour of Code campaign and our mission to be Always Learning, we’re encouraging all of our employees to take part in coding activities for one hour during Computer Science Education Week.”

Participants will be guided through introductory tutorials led by technology leaders that can be completed on or offline, via computer or smartphone.

Pearson joins more than 100 organizations and individuals participating in the Hour of Code, including Microsoft, Amazon, Apple, Google, Yahoo, Facebook, Zappos, Salesforce, the Nation Math + Science Initiative, the National Council of Teachers of Mathematics, the National Science Teachers Association, Teach for America, Bill Gates, Mark Zuckerberg and the Boys & Girls Clubs of America. Parents are encouraged to inform their schools and teachers about the initiative and to set aside an hour to participate themselves or with their children.

About Pearson

Pearson is the world’s leading learning company, providing educational materials and services and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries. For more information about Pearson, visit http://www.pearson.com.

About Code.org

Code.org is a non-profit dedicated to growing computer science education by making it available in more schools, and increasing participation by women and underrepresented students of color. Our vision is that every student in every school should have the opportunity to learn computer programming. We believe computer science should be part of the core curriculum in education, alongside other science, technology, engineering, and mathematics (STEM) courses, such as biology, physics, chemistry and algebra. For more information, please visit: www.code.org.

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