Pegasystems Enhances Real-Time Decision Management Solution

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New release of Chordiant Decision Manager enables real-time intelligence to be instilled into any customer interaction

CAMBRIDGE, Mass. – November 3, 2010 – Pegasystems (NASDAQ: PEGA), the leader in business process management (BPM) and a leading provider of customer relationship management (CRM) solutions, today announced the latest release of its Chordiant Decision Manager (CDM) offering. Pegasystems’ CDM suite of predictive decisioning technology empowers companies to become more agile and responsive to customer needs, by delivering next-best action and intent-driven interactions across all channels, enabling organizations to significantly increase revenue by providing the right offer to their customers at the right time.

CDM guides customer interactions with real-time recommendations that take into consideration the customer's history, uniqueness and likely behaviors. Through its adaptive decisioning capabilities, CDM enables businesses to more accurately predict, adapt, and respond to customer behavior and unique needs. This ensures that activities like retention and up-sell/cross-sell offers become a solution-driven interaction that ensure the appropriate balance between the customers expected experience and an organization’s business and customer lifetime value objectives.

Highlights:

Pegasystems’ new release of CDM features enhanced decisioning capabilities and improved ease of use and these key innovations:

* Intelligence –Adaptive decisioning capabilities enable the system to automatically monitor and continuously align the offers presented to the customers’ intent throughout every interaction, providing further revenue opportunities for organizations. Enhancements to this solution component now give consideration to dynamic data created throughout the execution of each customer strategy, improving and accelerating the self-learning capabilities of the system.

* Scalability – CDM has been proven in some of the world’s largest organizations to automate key business decisions. This latest version of CDM takes advantage of recent advancements in technology to improve performance by up to 60%. The system is now capable of adjusting to more real-time inputs and delivering more propositions faster than ever before.

* Usability – Enhanced configuration capabilities enable business users to more easily create and modify their customer strategies.

Quotes & Commentary:

Kerim Akgonul, Vice President of Product Management at Pegasystems:

“Advanced decisioning capabilities are becoming increasingly important to today’s businesses so that organizations can improve customer experience and deliver better overall client service. The CDM product, which was added to our portfolio through the acquisition of Chordiant, has long been recognized as a leader in decision management. This latest version of CDM affirms our commitment to all Pegasystems customers to drive continued innovation and deliver solutions that meet their ongoing business requirements.”

Supporting Resources:

* To learn more about the latest version of CDM, please visit: http://www.pega.com/content/document.asp?ci=641

* For further information on the benefits CDM can provide organizations, please visit: http://www.chordiant.com/solutions/customer-experi...

About Pegasystems

Pegasystems, the leader in business process management and a leading provider of CRM solutions, helps organizations enhance customer loyalty, generate new business, and improve productivity. Our patented Build for Change® technology speeds the delivery of critical business solutions by directly capturing business objectives and eliminating manual programming. Pegasystems enables clients to quickly adapt to changing business conditions in order to outperform the competition. For more information, please visit us at www.pega.com.

All trademarks are the property of their respective owners.

The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.

US Press Contacts
Brian Callahan
Director of Corporate Communications
Brian.Callahan@pega.com
617-866-6364

Frank Tutalo
PR Manager
Frank.Tutalo@Pega.com
617-866-6906

EMEA Press Contact
Joanna Richardson
PR and Communication Manager - Europe
Joanna.Richardson@Pega.com
0118 965 1660

Pegasystems Inc.
101 Main Street, 7th Floor
Cambridge, MA
02142-1590
U.S.A.
Phone 617-374-9600
Fax 617-374-9620

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