Experts to showcase how to create, measure and maximize digital customer experiences through enhanced web content management strategies
SAINT LOUIS (March 21, 2014) – Perficient, Inc. (NASDAQ: PRFT), a leading information technology consulting firm serving Global 2000 and other large enterprise customers throughout North America, today announced it will serve as a Showcase Sponsor and demonstrate its expertise at the Adobe Summit 2014. The Adobe Summit will be held March 24-28 in Salt Lake City, and is a digital marketing conference designed to provide insights, tools and techniques for marketing industry professionals looking to implement successful digital experiences.
In order to compete in the digital age, companies must advance their customer experience strategy to include digital experiences across all channels and customer touch points. As digital innovations continually redefine business and marketing operations, deploying an enhanced web content management (WCM) solution remains critical. By combining the expertise of its enterprise content management practice with its experience design agency, Perficient helps its customers create sustainable digital marketing solutions that enhance customer engagement and drive revenue.
“Trends within the WCM space suggest that companies are creating compelling and personalized customer experiences across all channels,” said Robert Sumner, director of Perficient’s WCM practice. “If marketers want to truly understand who their customers are, what those customers want from the company and how to provide value, aligning their digital marketing strategies with their customer experience management strategies becomes crucial to achieving solid ROI results. We’re pleased to have the opportunity to participate in the Adobe Summit as the desire to address this evolution is native to Adobe’s approach with its Marketing Cloud solutions, and specifically with their Adobe Experience Manager solution.”
Get a Digital Game Plan at Adobe Summit 2014 During the Adobe Summit, Perficient experts will be available in Booth #208 to demonstrate how companies can provide better digital customer experiences across all customer touch points including legacy websites, mobile sites, social networks, customer transactions, and in-person or contact center interactions. Visitors to the booth can learn how best to integrate the right digital marketing tools with traditional WCM strategies, including Adobe Experience Manager.
“Adobe Experience Manager has emerged as a leading WCM solution designed to help companies address the challenges of today’s digital world. Whether clients are managing basic web content or managing content to be released into the social sphere, Adobe Experience Manager helps deliver creative assets and other content across all channels where a customer might engage,” continued Sumner. “During the summit we look forward to engaging with decision-makers who are looking to align their customer experience strategies with their digital marketing strategies creating a compelling presence across their customers’ entire journey.”
In conjunction with the Adobe Summit, Perficient has released a new Perficient Perspective, “Adobe Experience Manager: How to Create Digital Experience Roadmaps to Enhance the Customer Experience.” This perspective addresses how companies can navigate the new digital ecosystem by implementing digital experience roadmaps, which are critical guides for IT and marketing executives who need to better marry their customer experience strategy with technology investments to provide a seamless, consistent and relevant experience for customers. In addition, the perspective addresses how Adobe Experience Manager has emerged as a leading digital experience management tool designed to provide better experiences across all customer touch points.
For live updates throughout the event, follow Perficient experts on Twitter .
About Perficient Perficient is a leading information technology consulting firm serving Global 2000 and enterprise customers throughout North America. Perficient’s professionals serve clients from a network of offices across North America and three offshore locations, in Eastern Europe, India, and China. Perficient helps clients use Internet-based technologies to improve productivity and competitiveness, strengthen relationships with customers, suppliers and partners, and reduce information technology costs. Perficient, traded on the Nasdaq Global Select Market, is a member of the Russell 2000® index and the S&P SmallCap 600 index. Perficient is an award-winning “Premier Level” IBM business partner, a Microsoft National Systems Integrator and Gold Certified Partner, an Oracle Platinum Partner, a Gold Salesforce.com Cloud Alliance Partner, a TeamTIBCO partner, and an EMC Select Services Team Partner. For more information, please visit www.perficient.com.
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