P.F. Chang's Home Menu® Launches Four New Frozen Noodle Entrées Just in Time for National Noodle Day on October 6

Englewood Cliffs, NJ - October 06, 2011 --  With the launch of four new frozen noodle entrees from P.F. Chang’s Home Menu®, noodle lovers now have something new to look forward to this National Noodle Day, celebrated on October 6.  Created with the expert chefs at P.F. Chang’s China Bistro®, P.F. Chang’s Home Menu noodle dishes are inspired by and capture the vibrant flavors of the restaurant chain’s most popular menu items and make it easy to enjoy a bold noodle dish at home in just minutes.
Produced and distributed by Unilever (NYSE: UL, UN), one of the world’s largest consumer products companies, P.F. Chang’s Home Menu frozen noodle entrées feature premium Asian vegetables, high-quality protein and unique “noodle nests” that unravel in the skillet midway through cooking as the noodles get coated in a flavor-packed sauce, ensuring the delicate noodles maintain their trademark textures. The two-serving P.F. Chang’s Home Menu noodle meals are available in four varieties:

• Garlic Chicken with Dan Dan Noodles – White meat chicken with a savory garlic sauce, bell peppers, bok choy and yakisoba noodles

• Pepper Steak with Chow Fun Noodles – Steak with a sweet and peppery sauce, bell peppers, onions and chow fun noodles

• Grilled Chicken Teriyaki with Lo Mein Noodles – Grilled chicken with a teriyaki sauce, pineapple, red bell peppers, onions and lo mein noodles

• Firecracker Shrimp with Yakisoba Noodles – Lightly battered shrimp with spicy sauce, carrots, edamame, onions and yakisoba noodles

“Noodles have become one of the most popular trends in the culinary world, but until now options for packaged noodle dishes were limited,” said Rogier Smeets, Senior Marketing Manager at Unilever. “After the success of the initial P.F. Chang’s Home Menu line introduced last year, we wanted to give P.F. Chang’s fans new ways to enjoy their favorite meals when they can’t get to the restaurant, and noodles were at the top of our list.”

P.F. Chang’s Home Menu invites noodle enthusiasts to celebrate National Noodle Day by entering the P.F. Chang’s Home Menu National Noodle Day sweepstakes on the Home Menu tab of the P.F. Chang’s Facebook page (www.facebook.com/pfchangs).  From October 6 through October 13, consumers have the chance to win one of hundreds of exciting prizes.  The first 500 entrants will automatically receive two full-value coupons redeemable for free P.F. Chang’s Home Menu entrées – one to keep and one to share – and the next 20,000 will receive a $3 coupon.  All eligible entrants will be entered for a chance to win a grand prize trip for two to Las Vegas or a first prize of a set of chef-quality skillets.

For more information about P.F. Chang’s Home Menu noodle varieties or official sweepstakes rules, please visit www.pfchangshomemenu.com or P.F. Chang’s Facebook page on www.facebook.com/pfchangs.

Contacts:

For Unilever/P.F. Chang's Home Menu: 
Dan Mazei 
GolinHarris
T: +1 212 373 6023
dmazei@golinharris.com

For P.F. Chang’s:
Media
Rachel Gillman Rischall
Olsen PR
T: +1 312 577 1759
rgrischall@oco.com

Investors
Allison Schulder
P.F. Chang’s China Bistro, Inc.
T: +1 480 888 3000
allison.schulder@pfcb.com