Photos are First Possessions To Be Saved In Fire And Last Items To Be Saved On Computer

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BOSTON, MA — January 16, 2006 — The first items people attempt to save in a fire are family photos and artwork; yet in the new age of digital photography, few people have backed up family photos on their computers off-site where they won't be destroyed in a fire.

According to David Parker, CEO ofwww.DigitalCamera-HQ.com, a leading consumer digital camera review site, "We are at a point where taking a picture on a digital camera is child's play, yet backing up that photo seems to take a person with an advanced degree in computer science. Present networking solutions, home back-up external hard drives and manual archiving on CDs are all complicated and time consuming."

"Any manual backup process is a pain, and people just put it off until it's too late," adds David Friend, CEO of Carbonite, a service that automatically backs up photos on a remote server. "During the hurricanes and floods of the past year, thousands of people lost all information on their computers — but the real tragedy was the widespread loss of irreplaceable family photos. We made a commitment to making photo backup completely automatic and very inexpensive so that our users would never have this happen to them," he said. "Since Carbonite is so easy to use, completely automatic and very inexpensive, we call it 'Backup for Everyone.'"

Carbonite is available at Staples and atwww.carbonite.com.

About Carbonite

Only a small fraction of computer users regularly back up their PCs. Boston-based Carbonite, the leading consumer online backup company, addresses this issue by providing safe, simple, inexpensive, automatic backup over the Internet for consumers and small businesses in over 80 countries.

Founded in 2005, Carbonite believes that computers users shouldn't have to think about backup. The company's mission is to provide an affordable, reliable, secure and easy-to-use solution for the mainstream computer user.

Carbonite is available to consumers and small business through several channels, including its Web site, retailers such as Staples and CompUSA, and hundreds of small resellers. For more information, please visitwww.carbonite.com.

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