Pinnacle Expands Fuel Solutions with Symphony.fuel rti™

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ARLINGTON, Texas, December 15, 2008 – The Pinnacle Corporation announced today the launch of

Symphony.fuel rti

(fuel real-time inventory), extending Pinnacle’sSymphony Business Platform™suite of petroleum automation solutions to include real time fuel inventory capabilities. Pinnacle has been delivering the Symphony suite of automation solutions, a fully centralized and web browser based footprint of solutions to take automation to the next level, to the market since 2005.

Symphony.fuel rti

assists Petroleum Marketers in contending with the battles associated with volatile petroleum prices. In today’s market, Marketers are forced to adopt just-in-time inventory strategies.

Symphony.fuel rti

enables these Marketers to have real-time, up to the minute tank inventory information in order to know what, how much, where, and when petroleum product needs to be delivered. Built on Pinnacle’s Symphony Business Platform,

Symphony.fuel rti

is fully browser based, accessible from any web-browser, and integrates with the most common automatic tank gauge (ATG) interfaces on the market today.

Symphony.fuel rti

also integrates with Pinnacle’s Fuel Smart® fuel management solution, enabling dispatchers to have the real time fuel inventory information they need right at the time of dispatching fuel loads. FuelSmart enabled with Symphony.fuel rti provides Petroleum Marketers with the real time information needed to achieve just-in-time inventory management.

“Symphony. fuel rti addresses two major concerns for today’s serious Petroleum Marketer, petroleum pricing intelligence and just-in-time inventory control. A sudden increase in sales, i.e. an unexpected decrease in fuel inventory, may have less to do with marketing genius than the fact that street pricing may suddenly be out of sync with the rest of the retail market. Petroleum marketing price volatility is at the forefront of retailers’ minds. Symphony.fuel rti delivers pricing and business intelligence information faster than traditional sales and marketing reports. In 2008, fuel costs hit all time record highs, and most analysts believe that another round of $100.00/barrel oil is in our near future. The traditional method of petroleum inventory management of ‘Keep Full’ is economically unviable. Symphony.fuel rti is a true petroleum “Just-in-Time” management tool,” said Brian Reynolds, Pinnacle’s Director of Fuel Solutions.

The Pinnacle Corporation, the leader in software automation for the convenience store and petroleum industries, continues to develop award winning solutions that enable the independent minded fuel marketer to make smart decisions for their growing business.

About Fuel Smart

Pinnacle’sFuel Smarthas revolutionized the way petroleum companies manage their fuel purchasing and inventories.Fuel Smarthandles all essential aspects of fuel management from wholesale purchase at a terminal to sale at the pump. It automates the day-to-day tasks of a fuel operation such as gathering prices from suppliers, quoting prices to customers, reconciling invoices, importing store system sales reports, and exporting transactions to an accounting program. In addition,Fuel Smartis a three-time winner of Microsoft's prestigious Retail Application Developer Award for best supply chain application.

For information on any Pinnacle product or service, e-mailsales-info@pinncorp.com, call 1-800-366-1173, or visit the Pinnacle website atwww.pinncorp.com.

About Pinnacle

The Pinnacle Corporation (www.pinncorp.com) is the leader in the automation technology industry focusing on the rapidly evolving convenience store and petroleum industries. Pinnacle delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Nationwide, Pinnacle's products and services are used daily in thousands of convenience outlets to automate and improve their store operations and by fuel marketers to increase their efficiency in the complex management of fuel delivery.

Pinnacle is committed to solving key industry issues that make the greatest impact on an organization’s success. Let us show you how our PCI Compliant Palm POS and our Store and Home Office solutions can offer you streamlined efficiency and the data that matters, on time, every day. Our products include EPM Business Intelligence Suite and Enterprise Loyalty Suite. Make your business more profitable and efficient using the latest technology from a proven provider. Your choice is simple, pick Pinnacle!

Contact Information:

Tracie Wilbanks
Marketing Manager
The Pinnacle Corporation
1-800-366-1173, ext. 293
 

News Source : Pinnacle Expands Fuel Solutions with Symphony.fuel rti™