Pioneer Brings the DJ Club Lifestyle to A|X Armani Exchange

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Partnership Includes DJ Performances and Special Events at Flagship Stores

LONG BEACH, Calif. 11/16/2010

Pioneer Electronics (USA) Inc.’s Professional Sound and Visual Division is pleased to announce a partnership with leading fashion brand and retailer, A|X Armani Exchange that will include weekly DJ performances and special in-store events. Recognized as the professional and club DJ’s choice worldwide, Pioneer will be introducing hot new DJ talent and featuring its pro-series of sleek, cutting edge DJ equipment onsite across five flagship A|X Armani Exchange stores in New York, Santa Monica, Las Vegas and Miami.

Following a collaborative retail event at 2010’s ‘Fashion’s Night Out’ celebration (www.fashionsnightout.com) in the A|X Soho New York store, the A|X Armani Exchange’s flagship stores will showcase a weekly DJ performance for its consumers every Saturday and will also be hosting a number of dedicated DJ music events to be announced shortly. Pioneer’s

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CDJ-2000

digital media player and

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DJM-800

mixer, the industry standard models used by today’s top DJs, will be some of the gear demonstrated to entertain shoppers this holiday season and into 2011.

“The DJ club culture globally has always celebrated style along with sound, so it’s a natural fit for Pioneer Electronics to partner with A|X Armani Exchange, where their collections continue to be inspired by street-chic, dance music and self expression,” said David Arevalo, senior marketing manager, Professional Sound and Visual Division for Pioneer Electronics (USA) Inc.

“At A|X Armani Exchange we’re always looking to deliver new and fresh interactive experiences to our customers at retail. So we’re thrilled to be partnering with the global DJ brand, Pioneer Electronics, to bring to life a quality sample of the exciting club experience into our key stores with new DJ performances and bespoke events in the future,” commented Michelle MacKnight, Director Events and Lifestyle Marketing, A|X Armani Exchange.

The A|X Armani Exchange and Pioneer Electronics events will take place at the following stores:

New York:

Armani Exchange 5th Ave
645 Fifth Avenue
NY, NY 10022

Armani Exchange - SOHO Store

568 Broadway
NY, NY 10012

Los Angeles:

Armani Exchange Third Street Promenade
1322-1 Third Street Promenade
Santa Monica, CA 90401

Las Vegas:

Armani Exchange - Forum Shops
3500 Las Vegas Blvd South
Las Vegas, NV 89109

Miami:

Armani Exchange - South Beach
760 Collins Avenue
Miami Beach, FL 33139

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